La Natsu Bell'S Acquisition Of Xi Chen Clothing To Change Product Strategy

La Natsu Bell recently announced that the company purchased 16 million yuan for Guangzhou Xi Chen clothing and owns 80% of the latter.

according to

Revealed that the acquisition is mainly to see Xi Chen's mature operation experience and influence in the high-end women's clothing, the team has several successful entrepreneurial experience, once in a well-known fast fashion Brand Company as the brand's founding team, has a strong product development capability.

After the team is brought to La Natsu Bell, the two sides will soon introduce new ones.

"Siastella" is characterized by its simplicity, modernity, feminine art and refined taste.

This is La Natsu Bell's first acquisition this year, and in 2015, La Natsu Bell bought 4.

The company includes seven grid, Jack Walker and so on.

According to the recent earnings report released by La Natsu Bell, as of December 31, 2015, the group's revenue was 9 billion 96 million yuan, an increase of 16.4% over the same period last year. The growth of group revenue was mainly due to the expansion of the retail network and the rapid growth of online platform revenue.

In 2015, double 11, La Natsu Bell online sales reached 203 million 800 thousand yuan, offline sales amounted to 138 million yuan, with a total sales volume of more than 340 million yuan.

On the same day, La Natsu Bell ranked 3456433 in Tmall's flagship store, ranking third in women's clothing.

It is reported that the new brand "Siastella" will be officially launched in August this year, and the unit price will be several thousand yuan.

La Natsu Bell women's clothing brand fast fashion brand high-end women's clothing began in 2001, La Natsu Bell has always been the main mode of brand hosting. Considering that most brands develop to 7 billion or 8 billion scale, it is very difficult to recover the dealer's stores, which will reduce the growth space. La Natsu Bell began to turn direct from 2007, and did not turn back to the whole battalion until 2010.

Up till now, La Natsu Bell has reached 7893 stores.

Thanks to the main driving force of the seven grid team, La Natsu Bell has also made breakthroughs in online development in recent years.