Swatch'S Fortune Newspaper Wants To Boost Morale And Boost Performance.

In the continuous earnings season, many brands began to release the full results of fiscal year 2015, but for the watch industry, it is still very difficult for them to recover in a short time.

Recently

It has released the full report of fiscal year 2015, but it is clear that the market has not bought it.

In this earnings conference, Swatch group said that it will continue to add about 100 stores this year. At the same time, it is known that this year's revenue comparison will hold 5% growth in the last fiscal year.

However, despite this confidence, the European Union's interest rate cut in Europe's stock market was still in a downward trend, and about 3.56% fell to 349.40 Swiss francs on the day of its earnings announcement.

In 2015, net sales fell by 3%.

It recorded a huge drop of 21% to 1 billion 119 million Swiss francs.

Net profit and

There have been varying degrees of decline.

In terms of inventory, although the group's forecast is better, there are still varying degrees of decline.

It is reported that raw materials and accessories inventory basically flat, but product inventory due to the downturn in the market also has a 5.3% decline.

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Swatch's English meaning is cloth sample, usually size is A4 paper size.

It is commonly used in textile business.

The "S" in the name "Swatch" not only represents Switzerland, but also contains the meaning of "second-watch", that is, second watches. It means that people can have two or more watches with the same fashion as they have.

As Hayek advocated, Swatch is not only a new type of high-quality watch, but also brings people a completely new concept. Watches are no longer just an expensive luxury and a simple timing tool, but a fashion worn on the wrist.