China'S Retail Market Is Becoming More And More Important.

The "13th Five-Year plan" proposal put forward the new goal of "the contribution of consumption to economic growth". As the main form of stimulating consumption, the healthy development of retail industry is of great significance.

The establishment of a standardized retail industry standard is the foundation for sustained and healthy economic development.

However, there are many discounts and excessive promotion in China's retail market, which has affected the long-term development of domestic demand.

1, the status quo of the retail industry under the line: the phenomenon of disorderly development and over exploitation of retail industry has appeared in big cities, and price war is often played.

"Various forms of sales promotion attract consumers, and the discount is normal. Consumers do not understand.

2, the status quo of Online Retailing: the pace of promotion of major e-commerce platforms is inconsistent.

In addition to holidays like offline sales promotion, e-commerce platform has also created its own promotion Festival, such as Tmall's "double 11", Jingdong "618", sales promotion Festival dazzled consumers.

3, there is no positive interaction between online and offline.

The promotion time is inconsistent, the rhythm is not synchronized, the price is not uniform, the two camps under the online and offline battle kill each other, which affects the healthy development of the entire retail market.

Two, the impact of retail price disorder.

1, promotion is not seasonal.

There is no rule of promotion. Many retailers sometimes do their best in the peak season. They do not earn money during the season of money making. The clearing of the goods does not clear the stock in the season, resulting in a decline in the quality and efficiency of operations, and may even lead to no profit or loss.

2, online retailers are in disorder all the time.

As a result, the lower the price of goods, the less money the enterprises can make. Only by sacrificing their quality to exchange for low prices, they will lead to the spread of inferior products. Finally, a vicious competition will disrupt the whole retail market.

Three, some practices of developed countries in the world

1, Europe, Britain, France, Italy and other countries all have a definite discount season.

The winter discount season usually begins at Christmas and ends at the end of December, and continues to the end of February; the discount season in summer usually extends from June to the end of August.

2, the black Friday of the United States (the fourth Friday of November) is the world's famous autumn and winter commodity discount season, which often causes a sensation.

3, the commodities of Japan and Korea will enter a full discount season in January, and big stores and stores will have a crazy clearance sale.

There is a sharp contrast with the fierce discount in the promotion season. In the positive price season, no matter Europe or America or Japan and South Korea, there are very few discounts for shopping malls and brand stores, even if there are only a small discount.

In contrast, it is necessary and urgent to establish a standard retail industry standard in the domestic market, clarify the positive price season and the promotion season, and strengthen the price management and make the retail market orderly. This is also a good breakthrough point in revitalizing the manufacturing industry, stimulating domestic consumption and promoting the return of consumption.

Four, establish a standardized retail industry guidelines, so that business orderly suggestions.

First, retailers under the online and offline businesses should clarify their location to consumers, whether they are discount stores or regular stores.

If it is a regular store, it should follow the retail rules. There will be no discount or discount in the price season. There will be more discount and more profit in the promotion season. If it's a discount shop, it will be promoted according to the discount store products.

Second, clear the season of the positive price and the promotion season.

At present, when the domestic commercial market is in the positive price season and when is the promotion season, it should be clear that a time period should be maintained in the positive price season.

In the discount season, we need to clear up the stock and make profits to consumers.

Third, competent commercial departments should guide influential retail chains, credible brands and large online business platforms such as Tmall and Jingdong to take the lead, maintain and follow the commercial retail regulation.

Online and offline is a business and an important part of business. We should act together and maintain business order.

Fourth, make specific strategic plans for the retail market.

At present, the price disorder in the retail market is partly due to the lack of specific functional departments for guidance and management.

If the consumer goods industry department of the State Administration of letters is responsible for the management of the consumer goods industry, the price department of the NDRC is responsible for drafting the draft policies and regulations on prices and charges, and the price supervision and Inspection Bureau of the NDRC and the antimonopoly bureau are responsible for guiding the price supervision and inspection.

Who will guide, supervise and manage the commercial market order has always been a question mark.

Therefore, it is necessary to make clear the specific departments to manage the retail industry and guide the formation of an orderly retail market order.

Orderly business market can fully mobilize the purchasing power of consumers, stimulate consumption, and ultimately stimulate domestic demand growth, and also promote more and better retail brands and fashion brands to grow healthily.