The Topic Of Second-Hand Luxury Market Is Still Hot.

Reporter survey found that in the absence of authoritative appraisal standards, the price of second-hand luxury is based on sellers' lips.

The price of four thousand or five thousand yuan of luxury goods at a second-hand shop sells for hundreds of dollars, which is even more skeptical of the public's doubts about the source of products.

As a physical store, second hand luxury goods need to pay a lot of labor, store rental and other costs. The price of second-hand luxury consignment is far lower than the price.

Almost equivalent to the price of high imitation products, so that the second-hand luxury industry has been questioned.

Although a number of second-hand luxury goods businesses say that the quality of low-priced goods is no problem, many consumers have different views.

People in the industry say there is a problem with this low price commodity, and the source of supply is the key.

At present, the biggest problem in the industry is actually lack of standards. Therefore, businesses are self governed in terms of purchase, pricing, appraisal, after-sale service and so on.

A few days ago, reporters contacted a number of second hand luxury goods stores in Beijing by WeChat, which sold out of the store's friends circle.

A public price (brand in a certain area of the unified price) more than 4000 yuan Prada sheepskin purse, the second price of 650 yuan, another public price of 4000 yuan or more 95 new Balenciaga handbag, second kill 799 yuan.

Most of the products launched by WeChat friends circle can be sold in a short time.

According to the comparison, the selling of these products is almost equal to the high imitation products of luxury goods.

For low-priced real and fake risks, a number of second-hand luxury goods businesses all say that the discount intensity is reasonable.

Sanlitun SOHO second-hand luxury consignment nursing shop LT MILANO Meilan Hui official said that the price of some commodities will be hit 70 percent off on the basis of positive price. "The price of the original four thousand or five thousand is priced at several hundred yuan, which is normal.

There is no question of price when the store has qualification and qualification.

There are many factors that affect prices, such as brands, colors, styles, etc., and stores will be priced according to their own circumstances.

As to how to set the price standard, the person explained that the selling price of second hand luxury stores is not related to the domestic price.

Take a 4000 yuan handbag as an example.

With foreign discount, the real price may be less than 3000 yuan.

The second hand recovery price is at least 50 percent off. If the style of the product is old and the product is not good, the recovery price is less than 1000 yuan, which is a normal situation. "Merchants will also sell at a recycling price, which is intended to attract customers."

A five year old luxury goods trader said that second-hand luxury stores mainly rely on consignment, replacement and recycling for 3 channels. Different businesses will focus on a certain channel according to their own circumstances, and some businesses will also buy from overseas channels.

The businessman emphasized that recycling is similar to pawn, and will not be purchased from stores such as boutique or ole.

For more specific information, the businessman did not disclose.

In fact, according to the Beijing Commercial Daily reporter's survey of consumers keen to purchase luxury goods, few people are willing to consign luxury goods with cabbage prices.

The reason for selling is that they want to sell high prices.

This situation is obviously inconsistent with the seller's description of the channel.

Beijing Business Daily reporter found that some of the second hand luxury stores will display their products through friends circle, and some goods will be shipped up to 10.

In response, a businessman said that although the second-hand luxury goods have certain uniqueness, but some of the explosive products have a large circulation in the market, and the secondary market has corresponding demand.

Reporters had learned that some businesses may have refurbished sales, but many interviewers declined to comment.

Some businessmen pointed out that second-hand luxury stores usually carry on simple treatment to the recovered products, and then sell the price tag and label, not renovation.

Refurbishment refers to the sale of second-hand luxury goods after care and repair.

In addition to the source of goods, the level of identification is an important factor to ensure the quality of goods.

A senior judge of luxury appraisal agency told the Beijing Commercial Daily reporter that regular second-hand

Shops will hire professional appraisers, "appraisers will generally undergo a few days of training, training content is mainly theoretical knowledge, and then the appraiser will enrich experience in practice".

For online reports that can identify about 70% fake products, the practitioner said there was no specific data, but the surveyor could probably identify most of the fake products.

Zhou Ting, director of the luxury goods field and President of the Institute of wealth quality, said that because of no assessment criteria, the price of 66% off of second-hand luxury goods stores is hard to say.

The lack of industry standards has made the second-hand luxury market a typical one.

Everything is decided by businesses, and it also makes businesses lack of constraints: each store has different situations, some offer return or buy back services, others do not.

Consumers are passive in the market, and rights are hard to guarantee.

At the same time, due to the lack of relevant regulations and regulatory system, it is difficult for consumers to safeguard their rights.