Not All Net Stores Are So Profitable, Strength Is Still Important.

Girls with big eyes, awning faces and excessive skin whitening have become inspirational new idols in the contemporary era: they are in love with the rich two generation and stars, easily occupy the headlines of the media; they are rich and famous, and have already travelled around the world in their twenties; their living photos are being heated by fans, dressing styles become the index of burst money, and more importantly, their existence has activated and led a whole garment industry chain.

If not Wang Sicong's girlfriend, Sydney's identity was picked up by the media, the 26 year old beautiful girl may still be quietly dressed in her dress shop lady, and can not cause widespread concern.

However, in the field of electronic commerce, she has long been a figure of God: since her opening at the end of 2011, her Taobao store "Mrs. Qian" has reached a total of about 1300000 entries. If the average price of goods in store is 240 yuan, the total sales will be far more than 300 million.

In the last six months, nearly 460 thousand sales have been well received, and sales have been easily over 100 million.

Like Sydney, there are many girls on Taobao. Zhang Dayi, Zhao Daxi, Zhang Chaolin (LIN), who are in front of her sales, are also net red.

Today, there are more than 1000 statistics on this group.

In 2015, Taobao platform announced that the annual sales volume TOP10 of women's wear C store (non Tmall shop) was 5 from the net red shop.

According to the survey by reporters, in addition to being good-looking, net red people seem to have similar ways to become famous -- models, school flowers and Bai Fumei.

According to industry analysis, these three groups of people basically cover the imitation of Taobao consumer groups.

Born in 1988, she was a graphic model of Ruili.

Before she opened the shop, her fans on micro-blog had accumulated hundreds of thousands of people. Every time they upload their photos, they will receive many messages asking for clothing brands.

And that's the biggest reason Zhang Dayi decided to start his own shop.

After last year's double eleven, there were media reports that the top ranked families.

Without any venue resources and traffic slant, the single day sales exceeded 20 million, and the first Zhang Dayi sold 60 million yuan.

Even if there is no double eleven aid, they can achieve amazing sales of 5 million to 10 million yuan on weekdays.

The price of the clothing brand has declined year after year, and the shops have been discounted, and a large number of celebrities have been invited to speak. However, it is still difficult to conceal the decline of consumption. The net red economy is showing unprecedented charm.

Li Jing, director of the model Department of Xin Wei magazine, said: "traditional print media are too limited for models. Especially when you go through the magazines of young girls, you don't need a lot of brands for your age, and now the circulation of paper media is far less than before.

It is said that the model eats the youth meal, which is something we have to admit.

For girls, models are hard to become their long-term businesses. Only a small number of people can successfully squeeze into the entertainment industry to make long-term development. However, for most of the remaining people, online shopping seems to be the most cost-effective choice based on their own advantages.

In addition to models, school flowers, net red constitute another group of people is Bai Fu Mei.

Show Luo's net red girlfriend Zhou Yangqing was exposed quickly after being exposed by netizens.

Taiwan media reported that Zhou's father was the owner of an enterprise. Her grandmother's family had a luxurious courtyard house in the Xidan commercial area of Beijing, which sells for more than 30 million.

Zhang Linchao, a Taobao shop (Lin), has always insisted on taking a high line. The main role is the "turtle and white Fu Mei" image. She met her husband Zhang Yu for many years, and both parents were doing the clothing and luggage business. They were the strong combination of "two generations of factories". Chen Xiao Ying grew up in her parents' clothing factory. After studying in Australia for five years, she returned to China to establish her own clothing brand. At the beginning of her shop, she got 1 million of her family's support.

These white rich men are here.

The advantages are also quite obvious. They live a lot from childhood, and have more capital and channels to contact fashion information.

When I was in college, I opened the net red crescent of millions of luxury cars. I confessed that I was a "Shopaholic". "I was very fond of buying beautiful clothes since I was young. When I was in college, my mother gave me a credit card of 100 thousand credit card. I buy things with this card every month, I am often brushing up and I want it again if I am not enough."

She felt that her taste for clothes was gradually accumulated from every consumption. This is not a money worship. "Everyone's growing environment is different. I just like beautiful things, whether it is a famous brand or not, even if it is only 50 yuan, as long as it looks good, I will buy it, which has become my preference."

In the business mode of human centered carrier,

We will maximize the value of our personal advantages, and we will take all aspects of selection, purchase, updating, fans operation, sales and even customer service.

Even though some stores have realized the corporatization operation, they are still facing difficulties in actual operation.

During the interview, almost all the girls complained to reporters about the same way: "they are too tired to manage."

As a result, a number of business people who have a good taste of the Internet have been pformed to create incubator companies, which will connect the original net individual shops in a whole way.

They have opened up all kinds of channels such as upstream design and production, downstream sales promotion, etc., and even acted as the role of a brokerage firm. They have trained a net red from zero to create a new model of "nanny + brokers + supply chain".

An industry revolution brought about by net red incubator is still alive.