How To Interpret Metersbonwe'S Desperate End?

In the past 2015, China's economic environment is not good, and 2016 of the pressure has begun.

This is not a summary of the economy. This is the work of the prime minister.

When the market environment is good, both the individual and the well-known enterprises are not bad. Once the economy is down, the problems are exposed. Here is a case of Metersbonwe, a typical enterprise.

As a listed company, Metersbonwe's main source of funds is not

But the capital market.

A healthy listed company is capital market and entity market at the same time, but as a market in the downhill main business for several consecutive years of loss, it can be maintained that there is no doubt that the money from the capital market.

Otherwise, from a rational point of view, there will be no on-line "mobile APP platform". Is a big company not rational enough? Apart from other factors, from the perspective of capital market, the concept of the Internet can raise its share price, raise its share price, and the capital market can continue to maintain and allow the company to continue.

From this point of view, this is a good example.

This is also known as the fact that if a sick person is ill, if he is always in a bad state of mind, he will be different from ordinary people.

But throw away

From a market perspective, why do I think so much about this "fan" APP?

Why is Metersbonwe going to the end of the road? This is not for the gimmick of the article, but not for the title party.

From the objective reality, do you think that Metersbonwe is not going to the end of the road now? Let's argue with facts, never want to talk about any enterprise from the perspective of speech, but just like many sick people, life is irregular, unhealthy, and life is not smooth, so that all aspects of the pformation, people are not far away from the disease.

If we do statistics carefully, we will find that many veteran cadres or senior intellectuals have a long life expectancy, while those living on the bottom of the poor are less likely to live longer.

Is this comparable with enterprises? Yes, when you go wrong, if you don't get timely adjustment, your mindset is not normal. It will get worse and worse.

A person is like this, so is an enterprise.

Metersbonwe is also a typical example.

How do you say?

Fan, what exactly is it? A clothing mobile e-business platform with clothing sharing and interaction as the core, simply speaking, you buy clothes, you will mix well, and share the experience of collocation with others. If others see your collocation, you will have money to take.

This idea is not fresh at all. Once the famous fan of sincere goods, there is a beautiful market behind the market. Mogujie.com also belongs to this kind of company. Besides, Alibaba's Taobao also has such projects.

If there were still opportunities for such projects 3 years ago, now they are gone.

Beauty says that mogujie.com has become stronger and has found a new family of dry father. Ali has been strengthening the interactive social interaction ability of the electricity supplier. If the resources are not strong enough, and the project is also lacking in novelty and subversive, what are you going to do to subvert your strong opponent?

Fan fan was born in

At the time of 20th anniversary, the most famous promotion after the birth was to spend 50 million yuan on sponsorship of the variety show.

"The wonderful flower says" is the fire, and by March 2016, it will be the third season.

Is there a fan fire? In Baidu mobile assistant's application market, it is 200 thousand downloads.

Baidu mobile assistant is not an unpopular mobile phone end product. There are not many downloads in other major application markets, and there is a total of 1 million downloads.

Mogujie.com in Baidu mobile assistant is about 30000000 downloads, beautiful say is 26 million downloads, Taobao? 600 million downloads.

Most of these downloads should be repeated downloads. Even if there are all non repetitive downloads, it will be a failure for a popular APP product, especially 50 million yuan.

Will there be any improvement next? No,

The market has already poured cold water on fan, and there are always difficulties when starting a business.

But what Metersbonwe wants most is not the difficulty itself, but the wrong direction of thinking.

Although the "wonderful flower" is regarded as a network variety show under Iqiyi video website, it is not suitable to put the "wonderful flower theory" from the perspective of popularization.

There is no correlation between the product and the "wonderful flower" itself. It is not worth the price of 50 million yuan. If you really want to put it in, WeChat's circle of friends and QQ space are more valuable than Iqiyi's wonderful work.

What is even more fatal is to put the "wonderful flower" into account, and finally give the link to the state purchase network. Although the state purchase network is also Metersbonwe, is there any further push for a website that can be said to be a failure? It may be said that Metersbonwe needs to go out of stock at a low price through state purchase to solve the urgent need of the enterprise.

This once again proves that "once the patient is not recovered, he will be mentally and physically abnormally".

In the wrong way, the horse will be whipped up and the wrong one will be wrong again.

The main business is not good enough to sell the Internet. The state purchase network has become a burden. Then the state purchase network has become a burden. Then it no longer attaches importance to it. The inventory has not been effectively cleaned up. It has to work hard to set money for the capital market, tell the mobile Internet story to the market, launch a model, and expect to gain a market effect in the wrong channel, such as JDB.

As for Metersbonwe's main business, there are many similar articles.

Why do we take "fan" for example? The advent of the Internet age has led many enterprises to lose their identity and think that they can save themselves by following the Internet. Everywhere is the propaganda of Internet +. Metersbonwe is a typical example of such a wrong thinking.

It is enough for a clothing company to design products well, do well in quality, and do well in price performance. In the Internet age, even when the era of Star Wars is coming, the design sense, cost performance and service of the clothing industry have not changed.

We must stick to ourselves and rationally view the impetuous market.

If the main business is not done well, the thinking of other pedestrians entering the new industry will be fatal.

This is Metersbonwe, especially the epitaph of fan APP. I don't want to curse others. All entrepreneurs are worthy of respect. Only the wrong way, the market will be cruel to you.