Adidas Expects Further Growth In Growth This Year And Beyond 4 Years.

After 2013 and 2014 years of recession, the second largest sporting goods group, Adidas AG, Adidas, which has achieved double-digit growth both in annual revenue and profit last year, is expected to increase further this year and in the next 4 years. This expectation is foreshadowing the development of Henkel AG & Co. KGaA (HNKG_P.DE), Germany's Henkel group, CEO Kasper, which took over Herbert Hainer in October this year.

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The increase in construction activities, the listing of a large number of new innovative technology products, and the opening of major sports events such as the European football tournament and Rio Olympics in the year, Adidas AG

The group now expects revenue from the current fiscal year 2016 and net profit from continuing operations (excluding goodwill impairment) to record 10%-12% growth after excluding exchange rate effects.

According to the no fashion Chinese net data, group revenue increased by 16.4% to 16 billion 915 million euros in fiscal year 2015, exceeding the market forecast of 16 billion 700 million euros, an increase of 10% under fixed exchange rate, and an adjusted net profit growth of 12.2% to 7.20 euro from continuing business, which also surpassed the 711 million euros expected by the market.

Adidas AG Adidas group said that the group's strong recovery mainly benefited from double-digit growth in Western Europe, Greater China and Latin America. The two brands of the group, Adidas Adidas and Reebok Reebok, increased by 12% and 6% respectively, including Reebok Reebok for 11 consecutive quarters.

The group disclosed today's detailed fourth quarter and annual results. The fourth quarter revenue increased by 15.4% to 4 billion 167 million euros, slightly better than the market expected 4 billion 150 million euros, and the fixed exchange rate increased by 12%.

Under the fixed exchange rate, the income of the two brands of Adidas, Adidas and Reebok Reebok recorded a growth of 15.5% and 5.4% respectively. In addition to Russia's shrinking, most of the markets of Adidas, Adidas and Adidas, including greater China and North America, had double-digit growth, while Western Europe increased by 31%, while Reebok Reebok's brand doubled in Greater China. In addition, Western Europe, Latin America and the Middle East, Africa and Australia were growing in double digits.

TaylorMade-Golf golf business revenue plunged 14.6% to 224 million euros, Adidas AG Adidas Group CEO Herbert Hainer Hainer revealed at the performance press conference that the golf business strategy assessment will be completed by the end of this month, but he expects the gross profit margin and profit margin will increase significantly this year.

The net loss in the fourth quarter narrowed sharply to 44 million euros in the same period of 139 million euros, but it is still too high a market forecast of $39 million.

Herbert Hainer today described the recent financial performance as "a textbook case of perfect recovery". He said that the product orders for all functional areas and lifestyle categories are now full.

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The group's expected adverse effects of floating rate on procurement costs will lead to a 50-100 basis point decrease in gross profit margin in the current fiscal year than 48.3% in fiscal year 2015 to 47.3%-47.8%, while last year's gross margin was slightly improved by 70 basis points over the 47.6% in 2014, and the gross profit margin in the fourth quarter increased by 230 basis points, reaching 47.2%.

The bleak prospect of gross margin will enable Adidas AG Adidas group to be in

The advantage of a good slice of the industry is also inferior, and analysts see little room for Adidas AG ADSGn.DE.

At noon, the stock market fell 1.6% to 97.3 euros at the end of the draft without Chinese fashion. The stock hit a record high of 101.7 euros on Wednesday, and has risen 9% since 2016.

In terms of operating profit, operating profit increased by 19.9% in 2015 compared with the previous year, reaching 1 billion 59 million euros, and the operating profit margin increased by only 20 basis points to 6.3%.

The group has maintained double-digit growth in business profits this year, but operating margins will be offset by an increase in marketing expenses.

Herbert Hainer points out that the proportion of marketing spending this year will not change much, and that marketing spending increased by 20% last year.

In order to enhance the competitiveness of the core brand Adidas Adidas, accelerate the pursuit of the top competitor Nike Inc. (NYSE:NKE), Nike group and the main market of the United States, the important rival Under Armour Inc. (NYSE:UA) Andemar, Adidas AG Adidas group, in addition to the increase in marketing, there is also a focus on marketing methods.

Like almost all competitors, Adidas AG, Adidas group makes a big deal about women's target customers.

The group recently hired Christine Day, the Lululemon Athletica Inc. (NASDAQ:LULU) former CEO, who has been developing rapidly before the Yoga Pants call back, as a strategic consultant for women's business.

Herbert Hainer revealed that the group plans to sell products like Japanese fortune bags and "subscription box (regular order boxes)" to female customers, including sports shoes, garments and accessories with unlimited styles. This project is called Avenue A.

The sports industry in Greater China has gone through the inventory crisis over the past few years. With the rapid growth of middle consumption and the rise of the sports fitness trend, it has become very vigorous. Whether Lining, Anta and other local brands or Nike Inc., Nike group, Under Armour Inc. Andrea, Asics Corp. (7936.T) Athers and other international large groups and professional manufacturers have achieved excellent results.

Herbert Hainer expects the group to maintain double-digit growth this year.

Adidas AG, chief executive of Adidas group Herbert Hainer, is in its final performance briefing.

As for successor Kasper Rorsted, Herbert Hainer said it would formally introduce employees to Kasper Rorsted when it joined the Executive Committee of Adidas AG Adidas group in August, but Kasper Rorsted had eaten with the group leadership and supervisory committee this week.

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Just yesterday, the Adidas AG Adidas group supervision committee announced the accession of the Egyptian richest Nassef Sawiris and the Ian Gallienne of the Albert Frere of Belgium's richest group. Nassef Sawiris and Albert Sawiris purchased more than 5% of the Adidas group last year. The company is the chief executive officer of the company. It is expected that they will be approved by the group's annual general meeting in May 12th and receive a 3 year term.

It has been reported that Nassef Sawiris and Mason Hawkins, an American investor holding a 3% stake in Adidas AG, Adidas group, jointly promote the reform of the board of directors and exert influence on the group strategy.

The composition of the board of directors of Adidas AG Adidas has been criticized by investors.

The list of members of the board of directors of Nike group is Nike Inc., including Apple Inc. Apple Corp CEO Tim Cook, General Electric Co. vice chairman and chief marketing officer Elizabeth Comstock, vice president and chief financial officer of the Executive Committee, the company's chief executive officer, Mr.

The board of directors of Adidas AG Adidas group is almost the representative of Germany's domestic consultants and trade union.

In the statement, Igor Landau Landau, chairman of the board of directors of Adidas AG Adidas group, said that the accession of the two candidates would enrich their group's experience in the international market as well as their financial and business expertise.

At present, there will be 12 members of the group supervision, which will be increased to 16 after the annual general meeting to reflect the increasing scale and internationalization of the group business. Apart from Nassef Sawiris and Ian Gallienne, the other two members will be elected by the entire staff.