What'S The Matter With Prada? Is There A Big Chance Of Survival In 2016?

The Prada SpA Prada group, a listed luxury goods group in Hongkong, fell for two consecutive years. In the 2015 fiscal year of January 31, 2016, the Group recorded a 3 billion 545 million euro income, down 0.2% from 3 billion 552 million US dollars in the same period last year.

Prada SpA

The continued weakness of the group in the past two years has been mainly attributed to the poor performance of the Asia Pacific market dominated by the Greater China market. In the 2015 fiscal year, the Asia Pacific market (excluding Japan) plunged 16% in fiscal year 2014, which worsened even worse than the 7% decline in the 2014 fiscal year.

However, Prada SpA, Prada group, and so many other luxury goods revealed last quarter earnings report, which indicates that the mainland market has improved at the end of the year.

The depreciation of the renminbi in August 2015 promoted China's local luxury market to a certain extent, but at the expense of Europe and Japan's tourism market.

Prada SpA Prada group still said China's economic situation is unfavorable.

The European market (except Italy) still benefited mainly from the consumption of tourists represented by Chinese tourists. In 2015, the fixed exchange rate increased by 5%, while the euro rate increased by 6%. In 2015, the fixed exchange rate in the Japanese market increased by 4%, but the growth rate in the four quarter slowed down significantly. The European market increased by 11% in the whole year. The US market had an 5% increase in the fixed income rate of 2015, and the strong dollar reduced the real income by 9%.

According to the brand, the Prada Prada brand is still in the doldrums, and only 1% of the exchange rate has increased to 2 billion 486 million euros. The group did not disclose the decline in the fixed exchange rate income in the initial performance report; the Miu Miu brand income increased by 10% according to the current exchange rate, but increased by only 1% according to the fixed exchange rate; the Church 's brand increased 14% in 2015 according to the current exchange rate, and the fixed exchange rate growth narrowed to 7%.

Prada SpA, Prada group, said that the group continued to implement the strategy of increasing retail channels to reduce wholesale channels. Retail and wholesale channel revenues in 2015 were 30.57 euros and 444 million euros, respectively, increasing by 76 million euros and -8800 euros respectively.

Franchise revenue recorded 44 million euros in 2015, up 14% year-on-year, mainly from perfume and glasses category.

The group operated 618 Direct stores at the end of the fiscal year.

Prada SpA, CO CEO of Prada group, Patrizio Bertelli, said global

The political and exchange rate turmoil is unpredictable for the group, which is like last week's statement by Hermes SA Hermes, while the French group said the 2016 fiscal year growth rate will further slow down.

In April, Prada SpA

The full results will be released.

On Wednesday, Prada SpA 1913.HK (Prada) shares closed at HK $24.20, or 1.26%, which fell to a new low in 1.