Vice President Of Ali, Jing Jie, Talks About Content And Fans.

More than 800 Tmall businessmen from all over the world gathered for the first time in the new year, "2016 Tmall global business conference", summed up the way of electric business in 2015, and also discussed how to work together with Ali in 2016.

"From 2016 onwards, Tmall and fast selling linkage, to enable 1 Tmall enterprises to embark on the global journey."

Alibaba group CEO Zhang Yong promised more than 800 world-renowned executives at the scene, "Tmall will become a base for business pformation and upgrading."

On the same day, speed sell formally issued a directional invitation to more than 2000 Tmall businesses with overseas market conditions.

Tmall has been building multiple traffic entries for businesses through Tmall APP, increasing fan interaction activities.

In 2015, the goal of globalization has been gradually realized. What changes will Tmall make in 2016?

"It's really not easy to come all the way in 2015."

Zhu Zhenghua, general manager of Estee Lauder group network marketing, is not new among the 800 businesses.

In May 2014, Estee Lauder announced its entry to Tmall.

Through cooperation with Tmall, we will introduce the Estee Lauder brand high-end skin care series, make-up and perfume products to thousands of new consumers, especially the consumers outside the 81 cities where the brand stores are opened.

Zhu Zhenghua's "not easy" in his mouth is not difficult.

"For a multinational company like us, the biggest driving force for internal change comes from within the enterprise.

Because we are doing high-end cosmetics, we rarely used to customize the digital layer in the field of electronic commerce, but over the past year, more and more brands have been customized for the electricity supplier.

Communication, endorsement and vision are all characteristic of Tmall. We customize the development according to this special group.

Zhu Zhenghua told the Qianjiang Evening News reporter.

So you can see that in 2015, Estee Lauder launched a "

"Lie prone" project.

This is a platform for brand interaction, such as brand makeup, trial, color selection and so on.

It's not just Estee Lauder.

In 2015, Tmall's target was branded and globalized. In the past year, a large number of domestic and international well-known brands have entered Tmall.

There are not a few of them who have never done business.

For these businesses, the change in 2015 is exciting, and there are, of course, no small challenges.

Yesterday, Alibaba group CEO xiaoxiaozi promised more than 800 electric suppliers on the spot. From 2016, Tmall will become the global brand supply center of Ali.

Not only domestic, but also international.

From now on, the Ali brand supply center based on the Tmall business database is officially launched to support the supply of commodities such as rural Taobao and fast selling businesses.

Domestic and rural markets

Huge.

Rural Taobao will further open up with Tmall to help businesses achieve goods and services and improve delivery efficiency.

Up to now, rural Taobao village service stations have covered 27 provinces, covering more than 10000 villages.

On the international side, we will conduct detailed research and qualification review for Tmall merchants.

We have targeted all the global sales tools and services that have already entered the global business, provide plation and selection references for businesses, and provide cross border logistics solutions to businesses with rookies to help Tmall businesses achieve globalization.

On the same day, speed express sent more than 2000 invitations to qualified enterprises to help them develop and improve.

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To this end, Tmall, rural Taobao, and speed express's "three carriages" will reasonably boost businesses, not only become their online business land acquisition, but also their position in upgrading retail business.

"The era of explosions is over. Content and fans will be king."

Jing Jie, vice president of Alibaba group, said.

In the future, businessmen should pay more attention to the operation of content and the interaction of fans.

What is the relationship between content, fans and traffic? "If you really know your crowd," after 90 "or" after 95 ", your content can arouse their interest, they are willing to interact, and are willing to share.

The better the content, the more fans and more fans will bring more real traffic. "

Jing Jie introduced.

More and more businessmen and brands have realized that the definition of brand marketing and effect marketing will be rewritten in the Internet age.

All brand promotion can turn into user effect to measure the result of marketing.

Because of this interaction with users, the user has a preliminary understanding, curiosity and action.

What is the most important thing in this process? It's big data.

Xiaoyao also expressed the importance of content and fans in his speech.

Therefore, in 2016, Ali also built a media matrix around the ecosphere.

Including social media, video sites, mobile search, family entertainment and other media coverage of text, sound and video channels.

These can open up DT, provide more abundant and effective resources for merchants, provide a full range of protection for users, fans interaction, digital marketing and services, so that merchants can communicate with the target consumers in the right time, the right scenes, and the target consumers.