Liu Qiangdong: Traditional Entrepreneurs Do Not Want To Be An E-Commerce Provider.

The Sixteenth Annual Conference of Yabuli Chinese entrepreneur forum was held in Yabuli, Heilongjiang on -2 21 February 19, 2016.

Jingdong group CEO

At the meeting, he expressed his views on the economic situation, the sales of electricity suppliers and the pformation of traditional enterprises.

Liu Qiangdong said in his speech that although the economic situation is different from previous years, the government can still further invigorate the economy by combating tax evasion and tax evasion and lowering the value added tax rate.

At present, traditional enterprises have been pforming and seeking "electric business". Liu Qiangdong said in a straight forward speech: "traditional entrepreneurs do not want to be an e-commerce provider, forget the electricity supplier, and cut off the specially established electricity supplier department."

This is this.

CEO first participated in the Yabuli entrepreneur's annual meeting. Liu Qiangdong first made recommendations on the current economic situation, claiming that although the days were bad, the government's desire to invigorate the economy was also very simple, and it could work hard to combat tax evasion and reduce the VAT rate.

Liu Qiangdong explained that at present, most of the world's value-added tax is basically around 14%, but China is currently up to 17%. Last year, the consumption of overseas Chinese reached 1 trillion and 200 billion. These consumption are in the high value-added and high profit market. Once entering customs and value-added tax, the gap between high-end brand and foreign price will be obvious.

Therefore, Liu Qiangdong suggested that lowering the value added tax, but strengthening the crackdown on tax evasion and tax evasion will enhance the competitiveness of domestic enterprises.

In addition, Liu Qiangdong also talked about the problem of excessive pursuit of "electric business" in traditional enterprises, even at a loss, spending a lot of money on the establishment and marketing of the electricity supplier department, ignoring the fundamentals of enterprise development: design, R & D and brand building.

Liu Qiangdong suggested that these traditional enterprises can sell the goods to distributors.

There is no need to spend 3 million looking for the electricity supplier responsible person to create a specialized electricity supplier department, and even to be responsible for the electricity supplier with a "loss first" to carry out the pformation of a high cost electricity supplier.

Finally, Liu Qiangdong said, if the traditional enterprises do not feel good about the electricity supplier, the pformation of the electricity supplier is also very painful, then hand over the handover to the partners, and for the dream of the electricity supplier, Liu Qiangdong said, "I call for the traditional brand entrepreneur to forget the electricity supplier."