Achieving O2O Comprehensive Integration And Adhering To The Strategy Of "Internet +"

At the beginning of the interview, Zheng Baoji's first sentence was "2015.

It is bound to be an extraordinary year.

Zheng Baoji said that whether it was the start of "Ping Jing campaign" or the strategic cooperation between Suning and Ali and Wanda, and the acquisition of sainty football club to set up Jiangsu Suning football club, they are all important events in the industry.

In addition, Wuxi Suning mainly focused on the layout of "cloud store upgrade" and "easy purchase direct store" in 2015, and the development of online industry focused on breaking through the promotion of new formats.

Zheng Baoji said that from the offline stores, the most important breakthrough of Wuxi Suning in 2015 is the further implementation of the "Internet +" strategy. The specific action is to open "

Easy to buy cloud store "to achieve full integration of store O2O.

In cloud stores, consumers can enjoy "online and offline, one key purchase", "no queuing, mobile payment", "shake, 0 yuan flash pat" and other "Internet +" services, and also enjoy "Suning finance", "overseas purchase", "red children", "Suning supermarket" and many other formats.

"Cloud store is a comprehensive pformation of traditional electrical stores, a comprehensive upgrade of the consumer shopping experience, in the cloud shop can feel the 360 degree of the scene of the O2O shopping mode.

Wuxi Suning Plaza Yun Dian, Shengmen gate, Yun yuan store and Jiangyin people's Road store were opened in 2015 and made a sensational opening effect.

From the online perspective, on the basis of continuously strengthening the advantages of home appliances and 3C products, Wuxi Suning further strengthened the development of many kinds of cosmetics, including mother and baby, offshore outsourcing, Suning supermarket and Suning finance in 2015.

On the sea, the New Zealand Pavilion, the American pavilion, the Hongkong Pavilion, the Japan and South Korean Pavilion and other national pavilions were opened up, and all the characteristics of the commodities were directly mined. The supermarket channel carried out the massive food festival, the 818 fever Festival, the O2O Shopping Festival and the super New Year Festival, which brought together the products of the world, all kinds of local products and massive exotic goods in China, and Suning finance upgraded to the wealth center, providing one-stop Internet financial services for families.

In 2015, Yi Bao registered users reached 130 million, and Suning financial pactions exceeded 100 billion yuan. Suning crowd and capricious products were loved by the public.

In the countryside

In terms of development, Wuxi Suning signed a strategic cooperation agreement with the Wuxi municipal government and opened up suning.com Direct stores in various townships.

In 2015, a total of 30 Direct stores were opened, and in September, the Wuxi Municipal Commerce Bureau held a Suning Yuntai investment promotion conference to help more local enterprises in Wuxi to touch the net and further promote the Internet upstart of local agricultural products, such as the Yangshan honey peach, the old wine of Yuqi, and other local agricultural products.

After 90, Suning, it is our strategy to adhere to the "Internet + strategy" and realize the comprehensive integration of O2O in 2016.

In 2016, we will continue to promote cloud store opening plan.

At the end of January, suning.com cloud store, Wanda Plaza, Jiangyin, has opened its doors and has made a good start. Next year, 5 cloud stores will be opened, and Yixing Suning Life Plaza will open in August.

In 2016, the focus of the work on rural electricity providers will focus on the construction of suning.com Direct stores. There will be 30 new direct stores planned for the whole year, which will greatly enhance the convenient services for local life and logistics, strengthen investment in special agricultural products, and support local SMEs.

When it comes to the plan of Wuxi Suning in 2016, Zheng Baoji said so.