The Growth Of Hermes Is Slowing Down.

At the end of 2015, Hermes and LV, who had done their best, had recently released their financial reports. In the face of the LV store closing trend, Hermes apparently won.

But Hermes issued a warning after the earnings report, and obviously made a fully conservative market forecast.

Hermes, who has released its annual financial results for the 2015 fiscal year, said that due to the impact of the terrorist attacks in Paris, the French local market recorded only 1% sales growth figures in the fourth quarter. As a result, the growth rate in the 2016 fiscal year will probably be lower than 8% in the fiscal year due to the global economic instability and currency turmoil.

Fiscal year 2015

Total revenue recorded an increase of 8.1% to 4 billion 841 million euros, even though it met market expectations, compared with a 11.1% slowdown in the previous fiscal year.

This news stimulated the industry's concerns about the market and Hermes's future.

And because of the past two years

The slow down and the continued implementation of the anti-corruption policy, to a certain extent, led to the global

The market continues to weaken.

Although some analysts believe that Hermes's concerns about the French domestic market are too conservative and there is still growth in the Chinese market, there will be signs of recovery in the 2016 fiscal year.

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Perhaps in 2015, the most popular luxury brand we can hear about the fashion industry is probably Burberry.

However, a piece of news that has recently been released probably makes the topic no longer jump.

Christian Dior recently released its annual earnings report, which is amazing.

Like LV, Prada, Burberry and other luxury brands, the growth of CD has also been mainly driven by the strong push of Chinese consumers and Chinese consumers.

However, from the earnings report, the strong performance of Dior is in sharp contrast to the losing power of Burberry, Prada and LV.

In the 2015 fiscal year as a whole, the total CD revenue last year was 1 billion 870 million euros, or about 2 billion 80 million US dollars. According to the exchange rate effect, the turnover increased by 17.1% compared to the same period last year, and the growth rate of the exchange rate was 7%.

In terms of sales, the growth rate of leather goods, clothing, jewelry and accessories department was stable. In the three quarter, the company's business income recorded an increase of 12.1% to 490 million euros. Compared with the 5% increase in the first quarter, the organic growth rate recorded only 4% increase, and Lve Youfang slowed down.

Although the candidate for creative director of CD hasn't been disclosed in this season, the company said that the final work of Raf Simon in Dior was rising with his resignation.

This season, Dior garment design has to be designed by an internal team, but at the moment, there are no surprises and no Dior temperament.

According to the above data, Dior will become a club with annual sales of 2 billion dollars, but due to the absence of creative director, it is still unknown how Dior performance will be in the coming year.

However, such a strong performance is enough to make Burberry and other big players who are struggling.