Design Creativity Has Gradually Become The "Leader" Of Clothing In Pinghu With An Output Value Of More Than 200 Million Yuan.

Enter Pinghu Fei Ling Fei sun clothing Limited company, can not see a sewing machine, also can not see an operator.

In the company's sample room, hundreds of fashion down men's clothing has been put on the shelves.

"These are the latest designs for the customization of personality in 2016."

Yang Jinwei, assistant director of the company.

This garment factory without production workshop is expected to reach 50 million yuan this year, of which 70% is customized products.

With Pinghu's economy

The continuous deepening of the traditional garment enterprises also pushed the pformation and upgrading of the draught.

Where do we turn? Where do we turn? Where some companies are still struggling to find answers, some companies try first and turn out a new business model and production mode.

Pinghu Fei Ling Fei Xun down clothing research and design headquarters building in June this year settled in Pinghu clothing brand pioneer park.

The company, founded in 1996 in Beijing, started with the clothing trade. Later, it saw the industrial advantages of Pinghu garments, and resolutely invested in Pinghu, focusing on the development and design of down garments, while the production process was outsourced to Pinghu's mature garment manufacturers.

"The company currently has a design capacity of 800 to 1000 garments a year, and 80% of its products."

Yang Jinwei said, now Fei Ling Fei Xun focuses on personalized feather down men's design and development. More than 10 designers of the company have designed the works which are full of tidal current elements, made sample clothes, and then introduced the mainland, such as Luo Meng, Tonlion and Semir in order form.

Look at big coffee and buy your favorite design and order.

"To make OEM processing, a garment may earn thirty or forty yuan for processing fees, and now it is sold to big brands, and then the production of their brands, the added value of the products has increased several times."

Yang Jinwei said.

In addition to the development of "borrowing cards", Fei Ling Fei Xun also created 3 independent brands, such as Jack Faye Ray, to develop business marketing through opening stores and developing franchisees in big cities such as Beijing and Hangzhou.

Fei Ling Fei Xun takes design as the core, and goes out of a new path.

The Zhejiang Ai Fu game Packaging Culture Industry Co., Ltd. has entered into cultural creativity, and set up a "happy dream workshop" which integrates experience, games and sales to perfect the combination of industry and cultural tourism.

Since the first DreamWorks workshop was opened in Pinghu in October 2014, IIF has opened "DreamWorks" in Ningbo and Huzhou, and plans to increase another 5 to 10 in other cities next year.

The rapid development of "DreamWorks" has also brought about the steady development of IIF. Since the beginning of this year, the output value of the company has been unchanged from last year, but sales increased by about 20% over the same period last year.

Zhejiang Yi Si Jia clothing development and production of "new smart smart clothing", now has 12 Direct stores in China, more than 180 stores, and set up "life experience Museum".

Mo Hua Industrial (Group) is brave enough to go abroad and set up factories in Burma, Vietnam and other countries.

More and more Pinghu clothing enterprises are changing their thinking, following the trend, exploring innovative production, management and marketing mode, optimizing trade structure, market structure and product structure.

According to the relevant information of the Pinghu Municipal Bureau of information, Pinghu's clothing autonomy

The sales scale exceeds 10%, and the domestic sales ratio exceeds 50%.

Last year, there were 12 garment enterprises in Pinghu whose output value exceeded 200 million yuan, the total output value was 5 billion 970 million yuan, an increase of 8% over the same period last year, and 6 of the enterprises whose output value exceeded 500 million yuan.