How Can Chinese Tourists Disrupt The Japanese Apparel Industry?

"The beginning of selling drugs.

"Make"

And he actually got health care products... "

Recently, under the promotion of Chinese tourists' explosive buying, all walks of life have always been very clear.

The market began to mess.

According to Japanese media reports, the latest data released by Japan's tourism office showed that in the first 10 months of 2015, the number of visitors to Japan in mainland China reached 4 million 283 thousand and 700, double that of the same period in 2014, accounting for 26% of the total number of foreign tourists.

In 2016, the total number of visitors to Japan in mainland China is expected to exceed 5 million.

In terms of consumption, Chinese tourists in Japan spend 12 thousand yuan per day on their daily consumption.

From January to September, the total consumption of tourists in mainland China was about 57 billion 500 million yuan, an increase of 165% compared with the same period last year.

"Chinese tourists are so great that this year not only gave birth to the Japanese annual buzzwords, but also gave birth to the annual Chinese characters in Japan."

tradition

Mr. Chen, AOKI, a shop assistant in the Akihabara shop, sighs.

In 2015, the "buying and selling" of Chinese tourists on the Japanese shopping day has become a popular topic in Japan.

In December 1st, the word "pop buy" stood out and won the Japanese "new language buzzword Award" in 2015.

In December 15th, Kyoto temple in Kyoto, Japan, published the "annual Chinese character" reflecting the current state of the people in 2015. It was ranked second in the word "explosion" and was shocked again.

In fact, compared with the public, Japanese enterprises feel deeper impact.

"The market has changed.

The influx of Chinese tourists is no longer simple for Japanese companies to soar in short term, but is pushing Japan's industries to reshuffle and consolidate.

From today's development trend, whoever can best serve Chinese tourists will be the future king of the Japanese market. "

An entrepreneur analyzes this way.

To this end, Japanese industry giants began to turn around, and "cross border fishing for gold".

Even the proud Japanese traditional clothing industry chiefs let the office workers become "

AOKI of the army also introduced a new type of health care products and took a very strong Chinese name "Fu Lu Bao".

With the acceleration of "age less children", Japan's Western clothing market is indeed like AOKI's judgement, which has been shrinking.

At the same time, China has ushered in the "silver wave" in recent years, and the demand for health products is rising.

"Let the Chinese and Japanese people wear comfortable and proper Western-style clothes and take healthy and natural health products" has become a new target of AOKI.