Fashion Brand Annual "Close-Up" Tells You The Strength Of The Brand.

In October this year, 350 stores in UNIQLO were connected to WeChat to pay.

In addition to UNIQLO, HOTWIND hot air, Giordano and other fashion brands have also been connected to WeChat payment to start accelerating O2O pformation. Follow up, Daphne, Anta, Hongxing Erke, western regions, ZARA and so on are also coming in one after another, and the payment coverage of WeChat online apparel industry will expand significantly.

The world's calamity continued, and the expansion of the flourishing age did not diminished. In 2015, it entered for the first time.

There are a lot of brands.

Recently, TOM TAILOR's first flagship store officially opened in China. In November 26th, the American women's clothing brand St.John Sheng Qiang new store opened in mealong Town Square in Shanghai. This is the first new concept store in China. In August, the kami& Hami of the Korean women's clothing brand of Korea's Cocoa company was officially signed with Qingdao gold Nicole Trading Co., Ltd., and Qingdao Qingdao Gold Trading Co., Ltd. won the "regional distributor general right in China". At this point, kami&hami officially entered the Chinese market.

Recently, the women's clothing brand Bebe also announced that it entered the Chinese market and signed the Langhao Holdings Limited as an agent. It is expected to open shops in the summer of 2016. The largest local fashion group in Belgium is officially entering the Chinese market; the Japanese children's wear brand Mikihouse helps Tmall international enter the Chinese market; the Margaret Mitchell brand collection shop is stationed in the mainland market; Hongkong's stainless steel underwear brand "Xi" is stationed in the mainland; in May of this year, the Korean popular women's brand IMVELY officially entered the Hongkong I.T of Mong Kok MOKO, and entered the Chinese market. In the same month, the high-end yoga sports women's brand FLYOGA entered the mainland of China.

Action pformation in 2015

In 2015, a large number of enterprises are pforming.

The "Internet enterprise" pformation route of the Phoenix bird group is not from this year, but the completion of "industry 4" intelligent manufacturing is in this year.

The Abercrombie &Fitch brand, which has been engaged in sexy marketing for many years, has changed its strategy this year, from "indulgence" to "abstinence", but its performance has been miraculously good. J.Crew's decline has given up the fashion of fast fashion pformation.

In 2015, marriage was tied up.

Mergers and acquisitions are also common in 2015.

Whether domestic or international brands, more brand competition strategies are adopted this year, and M & A is an important means to achieve multiple brands.

For example, Tod 's bought Roger Vivier, which was used to rush performance; for example, the American women's clothing brand Ann Taylor parent company Ann was sold by rival Ascena for $2 billion 160 million cash plus stock.

If you are careful enough, you will also find that in China's M & A events, local brands buy more foreign "white Fu Mei" and marry them.

For example, the acquisition of high-end German women's clothing brand Laur L, Carlo NDI road holding Belgium sports fashion brand DirkBikkembergs, France's high-end fashion brand Alexis Mabille, acquisition of Italy's leading clothing brand Krizia, La Natsu Bell holding Jack Walker......

Such cases are everywhere.