IKEA Is The Fastest Growing Market In China

IKEA group of Sweden released its 2015 fiscal year.

Data show that IKEA's total sales revenue in 2015 increased by 11.2% over last year to 31 billion 900 million euros.

If we add the rental income from the shopping center, the total annual revenue of IKEA will reach 32 billion 700 million euros.

"We had a wonderful year with considerable investment.

It provides better products and services and allows people to travel to IKEA more conveniently. "

IKEA group president and CEO PeterAgnefjll said in the annual report of the 2015 financial year of IKEA group and the conference on sustainable development report.

It is worth mentioning that

One of the fastest growing markets in the world, in the past 2015 fiscal year, IKEA's Chinese market achieved a record sales of 10 billion 500 million yuan, and sales grew by more than 18%.

Meanwhile, IKEA club membership grew by 42% to 13 million 500 thousand.

The official website's visit reached 53 million, an increase of 52.5% over 2014.

More than 75 million people visited IKEA mall in China.

Reporters learned that although the new shopping mall and online expansion also contributed a considerable amount of sales to IKEA, IKEA's main sales growth in 2015 still came from the existing shopping malls.

IKEA said,

The growth has enabled IKEA group to continuously strengthen its core business: the existing IKEA shopping center, the new online sales mode, the layout of new shopping malls, the establishment of pick-up points, etc.

Continuous investment also plays a role in renewable energy and sustainable household related products.

At present, IKEA has 18 shopping malls in China, distributed in Shanghai (3), Beijing (2), Shenyang, Dalian, Tianjin, Chengdu, Chongqing, Xi'an, Nanjing, Wuxi, Wuxi, Wuxi, convergence, and trade.

"In the past year, we have successfully opened in Wuhan, Hangzhou and Xi'an. We are pleased to see the good performance and potential of these emerging markets.

We will keep pace with this expansion. "

Zhu Changlai, President of IKEA retail in China, said that at present, there are four IKEA shopping arcade under construction in Chengdu, Chenghua, Guangdong, Foshan, Harbin and Suzhou.

In addition, IKEA China has successfully won the block in Nantong, Jiangsu, and is about to start construction soon.

Meanwhile, in the 2015 fiscal year, IKEA group successfully acquired the IKEA shopping center group and set up a new shopping center: IKEA shopping center.

The brand of IKEA mall is in China.

By the end of fiscal year 2015, IKEA has successfully opened three shopping centers in Wuxi, Beijing and Wuhan.

In the middle of 2015, the total traffic volume of three shopping centers reached 27 million 600 thousand, and the number of business owners was 956.