What Is The Purpose Of IKEA Shopping Center Layout North?

IKEA's shopping malls are planning to enter Zhengzhou, and in the future, Beijing, Shanghai, Guangzhou and Shenzhen will vigorously develop shopping centers and even combine business streets. In fact, under the downturn of the property market, many home furnishings chain business performance pressure is very large, not only IKEA, red star, and so on are also moving towards large commercial real estate projects, but whether the home business is selling products or doing real estate is a problem.

IKEA's commercial real estate transformation may contain other meanings.

IKEA said frankly that its home chain stores basically adopt the mode of land purchase and self built, although the expansion rate will not be very fast, but most of the property is owned by itself, and has high value-added space. "For IKEA, it is different from the mode of Red Star MC, but through self built shopping centers to get more stable property resources, otherwise, there will be a risk of maturity due to the use of pure leasing. IKEA still has the core product design capability of home enterprises." Durbin thinks.

In addition, shopping centers have an impetus to their own home business. According to statistics, the volume of IKEA's household in Xihongmen, Beijing has just opened about 4000000 per year, and the total volume of two people has increased sharply to 24 million in the first year after the opening of the shopping center. In the first tier cities, shopping centers and IKEA homes can help IKEA expand its market to meet the high cost, high floor area ratio and high investment intensity. IKEA has attracted IKEA's shopping center to attract long-distance customers. IKEA shopping center has brought 100% passenger growth to IKEA's home.

Not only is it IKEA Red star, and so on, are also targeting the development of commercial real estate.

　　 Red Star In the near future, we will work together with Yi Ju China, Sina happy house, star real estate, good house China, and strategic cooperation with 2000 real estate developers across the country, and will hold a launching ceremony in 50 cities simultaneously. At present, there are more than 20 thousand real estate developers in China. There are over more than 100 property developers stationed in this strategic cooperation, including the long poetry, investment real estate, Biguiyuan, greenbelt, Suning home, ocean ocean real estate and so on, and they are distributed in more than 100 cities. These cities include Beijing, Hangzhou, Changsha, Wuhan, Zhengzhou, Nanjing, Fuzhou, Ji'nan, Shenyang and so on.

"Red Star" looks like a real estate developer to develop a "dragon" home decoration industry, but in fact it is a huge commercial real estate author. After building the building materials and home shopping malls, they will develop other properties in the vicinity of their partners, and then drive them to the market, and then rely on the sale or operation of other properties for profit. Of course, the red star is also joining the profit model, and it has made a lot of profits by relying on brand affiliate. " Durbin, director of RET Rui Yide commercial service department, who has provided consultation and investment to all major chain stores for a long time.

There are comments in the industry, and other domestic Home Furnishing Stores such as B&Q, incredibly home, Oriental home and so on, using different modes of leasing property, have already set up stores in the Red Star MC, many of which are built on their own, and land appreciation alone is more than ten billion yuan. With the increasing value of real estate, we can easily get loans and financing from banks in the form of mortgages, and these loans are generally long-term liabilities, and the financial pressure on enterprises is relatively small. This is also the point of view. The industry generally believes that the red star is in the commercial real estate rather than in the circulation channel.

"This is because property market downturn, leading to home decoration industry is also in trouble. In addition, with the rise of online home companies such as "Shang pin home", such a new company, which has more and more impact on the physical home chain operators, the price difference between online and offline businesses is very different. It is becoming increasingly difficult for entities to rely on sales. Even international giants like B&Q are facing bottlenecks in the Chinese market. So getting involved in the commercial real estate sector can really find another way to profit for home enterprises. In addition, some old commercial projects are being transformed, and the shopping centres with high vacancy rates are closing down. These vacant properties also allow home owners to get more opportunities to enter commercial real estate. But the commercial nature of home furnishing industry is to sell products instead of real estate, so in the future, they must make the choice of development priorities and return to the essence of business. Mr. Tao, who has been engaged in home decoration industry for a long time, said frankly.