INDITEX For The First Time To Cooperate With The Third Party Payment Industry, The Traditional Clothing Industry Has Been Hit Hard.

With the accelerating pace of modern life, people pay more and more convenience for shopping.

A few days ago, reporters from the international fashion brand ZARA, Massimo Dutti and other brand stores see that consumers can already pay with Alipay, from December 4th to 13, Alipay can also enjoy the preferential reduction.

It is reported that INDITEX group and Alipay carry out in-depth cooperation. The group's brands are ZARA, Massimo Dutti, PULL&BEAR, Bershka, Stradivarius, OYSHO and ZARA HOME. Nearly 500 stores in China are connected to Alipay, and users can choose to pay by phone when shopping.

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Such a fashion group, known as "precision fashion", chooses Alipay to suit its brand concept.

With the rapid development of the Internet, traditional clothing industry has also been hit hard.

The tradition of offline shops

It is worth considering how to arm yourself with the Internet and embrace the tide of the O2O.

Alipay, as the entrance of mobile payment, helps businesses improve operational efficiency and enhance consumer stickiness.

Businesses accessing Alipay can not only get secure and convenient payment services, significantly improve the quantity of customers, but also help to import huge traffic from online to larger ones.

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Reporters learned that in the future, Alipay will also cooperate with more famous brands both at home and abroad to provide deep solutions for clothing brand manufacturers, including the use of big data to provide store location, membership card, WIFI connection, service windows and many other services. It will make use of its powerful platform integration capability and industry penetration ability to provide more commercial support for garment brand manufacturers, and help the vigorous development of "Internet + fashion".

It is understood that access to Alipay is one of the largest apparel group in the world. INDITEX first worked with the third party payment platform in the domestic stores.

According to a display material displayed in the above stores, during the period from December 4th to December 13th, Alipay users first paid for the first time in the above stores, and could participate in the 8-200 yuan discount activities.

In the fast-paced today, "precision" has become a common rule.

Using mobile phone Alipay payment, consumers only need to provide two-dimensional code to merchants, and they can pay by scanning code, saving 80% than cash payment, saving 50% time than traditional credit card.

Research shows that when online payment is waiting for more than 5 seconds, 27% of customers will be lost. For offline shopping, the faster payment rhythm will undoubtedly help merchants to better convert passenger traffic to purchase rate.