Is Shopping A Social "Double 12" Highlight Online?

"Double 11" parcel still confiscated it? Tell you a message that makes small heart tremble -- "double 12" is coming!

Yes, yesterday, Taobao opened the "double 12" conference in Beijing.

The chop hands have not yet recovered from the pain of the chopper, and the second knives will come again.

Instead of playing double 12 in the first year, what new and strange ways of playing this year can attract you and me?

Shopping is not just about shopping, it's social activities.

Compared with previous years, this year's social attributes are more obvious.

This year's "double 12" can not only spend money, but also make money.

This year's double 12 play is mainly consumption, but the way has changed, and consumption implies the call for social attributes.

"My list" and "seek reward", "bargain" these main projects, must interact with friends to complete, a person's consumption to drive a circle of interactive consumption, they clever use of word of mouth and circle marketing.

But "double 11" spent 91 billion 200 million yuan, can "double 12" still be able to buy? A businessman thinks: "double 11" already concentrated overdraft a batch of purchasing power, later there are Christmas, new year's day and so on under the line, the business promotes the festival vigorously, the front and rear attack, "double 12" is very difficult to trigger consumer's enthusiasm.

If there are hot spots, it will also be offline.

This is not true. It is said that Alipay has advertised at the major airports and stations: "double 12" period, the lowest 50 percent off of Alipay is being brushed.

It is understood that there are two kinds of "double 12" this year.

Shopping: full cash bonus and shopping bonus.

On the day of "double 12", the total amount of the consumer purchase order can reach the full return condition. After the payment is successful, the consumer will receive a cash bonus from the store, and "no return to the ceiling".

Cash envelopes can be used in Taobao Tmall's business on ~13 December 12th.

Shopping sharing award means that from December 7th ~12, consumers can create "my list" on Taobao mobile, recommend or invite friends to recommend products and share them with friends.

When "my list" recommended goods are

After purchasing and confirming the receipt, the small partners who join the list can share the money together after "double 12". The bonus will continue to rise with the increase in the number of purchases recommended by the "list".

In addition to making rebates, this year's "double 12" also saves money, such as the "fight reward" and "bargain" function on Taobao mobile.

Consumers choose a product that they want.

To share with friends and friends, the amount can be paid by oneself.

Unlike "seeking reward", "bargain" is to convert friend support into cash discount. Consumers can rely on the number of friends who join in the bargain to enjoy the corresponding discount, the more the number of friends is summoned, the more discount.

It is revealed that the most popular red shop, the most ingenuity manual shop, the highest quality direct supply factory and popular snacks in the provinces, and the genuine special products from the county will be renewed again.

Housekeeping, laundry, chefs door-to-door and other "wonderful" services, double 12 will attack.

It is said that on the day of "double 12", there will be nearly twenty thousand real estate sales in 50 cities on Taobao.

"Double 12" was launched in 2012, the most sensational year last year, and the supermarket cash register system was lying down.

Uncle Ma Yunlian's wallet has not been missed, and the payment based financial layout has been completed.