The US Retail Industry Has Not Won The "Black Five".

The first day after Thanksgiving is called "black Friday". This is the big shopping day of Christmas in the United States.

On this day, many businesses will do a lot of discount sales.

Because the American shopping center has a deficit in red notes and profits from black notes, businessmen call it "black Friday" for the sake of making the best of it.

Many consumers bought more goods than the "black Friday" discount last Christmas, prompting some people to stay on the sidelines this year. 28% of consumers expect the discount rate of most commodities to be over 50%, and 36% expect a discount rate of over 33%, while 49% expect at least 20% discount.

Consumption is the highest proportion of GDP in the US, and retail sales account for about 40% of the total consumption. Therefore, as the curtain on the curtain of the US shopping season, the gloomy start of black Friday is not a good omen.

The Associated Press analysis says the main reason for the decline is that e-commerce has seized the market share of the entity store.

Many American consumers look for merchandise preferences through smart phones, tablets and PC.

Adobe's data report shows that the total online shopping volume exceeds $1 billion 100 million on Thanksgiving Day, an increase of 22% over the previous year, higher than the previous 18% growth rate.

There are also people in the industry who said that in the fall of this year, many retailers were overstock, so retailers began offering large discounts in early November: "discount started early on Halloween."

ShopperTrak chief executive officer said on Thanksgiving Day and "

"The retail stores in the United States have fewer passenger traffic than in the same period last year." consumers have studied their favorite products ahead of time, and have targeted different stores. When they arrive at the store, they already have definite shopping intentions.

Online retailers are traditional.

It is not unique to the us that fierce competition is initiated by retail sales.

On the day of November 11th in China, Tmall's "double 11" global Carnival trade amounted to 63 billion yuan, exceeding the total GDP of Slovakia last year.

It took only 11 hours and 50 minutes.

Overall, the United States

Sales performance has not been satisfactory in recent months.

Figures released in the middle of this month show that retail sales in the US grew by 0.1% in October, down from 0.3%.

The growth of retail sales in September is even closer to stagnation, with a slight increase of 0.1%.

If the car sales were not calculated, the retail sales fell by 0.3%, the biggest decrease in the year.

Physical businesses are also making more and more use of the advantages of the marketing mode brought by the network platform. The first Monday after "black Friday" has been "dressed up" by American businesses as "online shopping super Monday". This year's sales volume is expected to exceed 3 billion dollars, an increase of 12% compared with the same period last year. The National Retail Federation predicts that 183 million 800 thousand people will use online shopping on super Monday this year.