The Amiba Model Of The Three Person Group Has Created The Brilliance Of The Korean Family.

The 280 three person group, Han Du Yi house, has a secret of the new 30 thousand in one year.

Worldwide, the first LV store in Guangzhou is being closed down, and the luxury brands that once used to be "high" are exposed on the other side.

At the same time, Zara, H&M and other "fast fashion" brands still maintain the envy of high-end designers.

Low cost and quick response mechanism are the characteristics of fast fashion business mode.

In the fast changing era, new users are no longer interested in brand historical stories and their fabrics, and the style and speed of their clothes are the consumers' greatest concerns.

Against this background, the domestic "fast fashion" model, Han Du Yi house (hereinafter referred to as the "Korean capital"), relies on the amoeba group mode (dividing the whole company into many small organizations called amoeba, each small organization as an independent profit center), which has made the group's income from hundreds of thousands of years to 1 billion 500 million in just 9 years, and has become the most successful Internet.

One of.

Group ecology of natural growth

Just eleven years ago, both Korea and Korea completed 3 single day shipments of 1 million 800 thousand orders.

Behind the booming sales is the mode of relying on the amoeba mode to grab the popular money production.

At present, the brand of Han Du has reached 28, the number of employees is more than 2600, and online shops have maintained a new rate every week, with 30000 new products on the whole year.

Jia Peng, deputy general manager of Han Du, called the Korean group system in the 2015 Business Review Conference as a single product sales system with product as the core.

In this system, the employees are composed of 2~3 members, which enjoy the absolute power given by the company. Each group is selected by the elector as the group leader, and the page production specialist and the inventory management commissioner can independently determine the quality of the brand single product, size and discount.

There are 280 such teams, and each group can be regarded as an independent operation system because of its own functions from purchasing, publicity and product outgoing.

The role of company management in this area is to make regulations to create a good competition among these teams so as to ensure the smooth operation of the whole system.

Initially, each group will get 20 thousand yuan to 50 thousand yuan of start-up funds, and then the amount of monthly group funds will be reduced month by month according to the establishment time of the group. Within three months, the group can use 100% of last month's sales, and the group gradually reduced to 70% over three months.

Accounting is an important index to measure employee contribution. Each group is divided into "performance bonus formula", which involves performance completion rate, gross profit margin and inventory turnover rate.

Inventory turnover is one of the most important accounting indicators. Han Du adopts Zara's selling mode, and less repetitive production, and the inventory directly affects the group's royalty. If the team fails to sell the pattern, it will directly reduce the profit of the month.

"In the end, your net profit will be ten percent, then you will have 100 of the 1000 final ones, and all the profits you have left before you are gone."

Jia Peng told reporters.

In the group, the group leader has more power than the group members. Besides deciding the style, it decides the division among each group member, which further improves the internal competition mechanism.

The group members were able to produce new teams from the original group's free combination, while the original group enjoyed the first six months' 10% performance commission of the new group.

This mechanism has prompted the Korean group to pform from the first 40 cracks to 280, and this Commission mode has also formed a natural elimination mechanism, and the performance can not meet the requirements of natural fission recombination.

Embedded Incubation Platform

Although Han has more than one year's income, the independent e-commerce platform is not the direction of Han Du.

"China's Internet cafes have cut too many entries into this traffic."

Jia Peng knows very well that the advantages of Han Du need to be embodied by embedding a large traffic platform.

The mode of a large platform determines that it is all inclusive and can not be refined.

Like Tmall, it is impossible to make clothing production, nor is it possible to do warehouse management and delivery.

So in this area, we have to make our own characteristics and insert our functions from the front end, then the big platform will feel that these small front ends are very comfortable, because your whole rear end is very stable.

Jia Peng said.

At present, the Korean rear supply chain system, IT information system, central function storage and pportation logistics system, and customer service system and front end team are connected to ensure product content production service.

Han Du is now trying out multi brand strategy under its group, part of which is to replace the operation brand, and use the technical experience accumulated by Han Du in operation, to provide some Korean brand's IT information system and customer service system for some electric business brands.

For the operation of the brand, South Korea will charge a certain basic service fee according to the number of service teams and equipment, and the bonus percentage will be paid according to the brand sales.

At the same time, as a hatching platform, the group brand with potential will be cultivated into private brand by Korean capital. These private brand ownership belongs to the group, and the group leader is the brand leader.

The future development mode of Korea will develop to brand Incubation Platform and professional ecosystem.

Because consumer groups lock young college students and other young generation after 90, Han Du this pure Internet gene.

Brand, there is no intention to develop offline channels.

"Offline wired separate play, online has a separate ecosystem.

We can't understand the line, just like they can't understand the line. "