October Clothing Brand TOP50 Characteristics Summarize Emerging Brand Leading

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The impact of the impact and changes in consumer demand, clothing industry in the shopping center accounted for a gradual decrease; developers are doing dress layout and investment; for brand choice is more cautious.

But the apparel industry is still one of the most important and indispensable forms of business.

In order to encourage brand innovation, monitor the brand development track and predict the new trend of retail industry evolution, the clothing brand TOP50 list was released in October. From the list, fashion brands, casual wear and fast fashion apparel brands ranked the top three, attracting developers' attention.

Among them, emerging brands accounted for 22%, of which 55% from emerging brands abroad.

Summary of clothing brand TOP50 characteristics in October

1.

Accounting for 22%

In the TOP50 list, the new brands listed 11 seats and accounted for 22%, of which 4 were the fashion and fashion items, 3 were fast fashion, and 1 were casual wear, underwear, children's wear and maternity wear.

2, the average price of new brands in 2013 is the highest.

Judging from the price of single products, the average price of emerging brands in 2013 was 1346 yuan, 600 yuan in 2014, 1069 yuan in 2012, and 124% and 26% higher in 2013 than in 2014 and 2012, respectively.

3, the highest rate of emerging brands in 2012.

From the time of brand creation, emerging brands accounted for 5 seats in 2012, accounting for 3 in 2014 and 2013, and the highest in emerging brands in 2012.

4. Foreign brands account for 55%.

Of the 11 Xi Xinxing brands listed in the list, 45% of China's emerging brands accounted for 55%, while foreign brands accounted for 55%, which is 10% higher than domestic brands.

5, the average price of foreign brands is 92% higher than that of domestic brands.

In the TOP50 list, foreign brands account for 40%, while domestic brands account for 60%.

From the price of a single product, the average price of domestic brands is 1088 yuan, and the average price of foreign brands is 2084 yuan, which is 92% higher than that of domestic brands.

6.

The highest attendance rate was 34%.

In the TOP50 list, women's clothing came on the list of 17 seats, accounting for 34%; the collection of men and women gathered on the list of 14 seats, accounting for 28%, while men's wear, underwear, children's wear and maternity dress were all below 10 seats.

7, mature fast fashion brand development speed is still rapid.

In the 6 fashion of the list, the speed of developing fast fashion brands is still rapid.

According to statistics, as of the first half of 2015, 10 mature and fast fashion brands opened 95 new stores, representing an increase of 25.9% over the same period last year.

Among them, UNIQLO has the fastest growth rate, 26 new stores in the first half, 4 new stores in ZARA, and no new stores in GAP.