Ahead Of The Fierce Battle "Black Five" Cross-Border Electricity Providers Will Have A Big Fight.

"Double 11" online shopping Carnival has just come to an end. The "black Friday" campaign launched by cross-border electricity providers has started again. The black Friday in the United States is equivalent to China's "double 11". For this reason, cross-border electric providers such as foreign terminals, Amazon, Hai Tao, honey bud baby and NetEase koala have joined the feast.

Over the past two years, China's imports of cross-border electricity suppliers are developing rapidly. The state has also approved 5 cross-border electricity supplier cities as a pilot project. However, it is undeniable that China's cross-border electricity supplier development is also facing many problems, such as the domestic sales of milk powder produced abroad need the relevant national departments to examine and certify, and the commodities sold need manufacturers' authorization and merchandise entry. channel Gray and how to guarantee authentic products.

A senior cross border e-commerce operator said in an interview with reporters that only one of the above problems, the products sold and sold by cross-border electricity suppliers, need to be inspected according to general trade import. Many of them also involve licenses, import quotas, manufacturers' authorization and so on. "Almost 99% of businesses do not have the strength to solve these documents."

Taking NetEase koala as an example, the relevant responsible person in an interview with reporters said that in response to the "black five" promotion, NetEase koala combined with the "double 11" sales situation, through the background big data on the explosive category, user preferences, past records of data collection and analysis, and the purchase quantity of orders; in the procurement mode, the NetEase koala adopts the self run direct mining mode, and to ensure the delivery speed of about 90% of the goods stored in the bonded area.

People in the industry are telling reporters that cross-border electricity providers adopt the "free trade zone mode", which, on the one hand, reduces prices for consumers, and on the other hand, shopping is more convenient and fast. Take NetEase koala as an example, after the order is placed, the goods will be sent directly from our bonded area instead of shipped overseas, which will greatly shorten the time of logistics distribution.

Nonetheless, the import of cross-border electricity providers still faces some problems in development. Taking milk powder as an example, it is understood that the infant formula sold in our country and overseas can only be sold through the certification of the National Commission for certification and supervision. However, most of the milk sold by cross-border electricity suppliers have not been certified. In addition, according to the state regulations, there must be Chinese labels on the smallest package of infant formula milk powder, and can not be pasted in the territory, but many milk products imported from cross-border electricity providers do not have Chinese labels.

Black Friday originated from American businesses for Thanksgiving. Consumer After the big promotion campaign on the second day of Thanksgiving every year (that is, the 27 day of the year), the cross-border electricity supplier enterprises in China will blossom everywhere after the voluntary surrender of the cross-border electricity supplier pilot scheme. The business models mainly include import bonded, direct purchase or export. At the same time, the major brands of e-commerce enterprises, logistics enterprises and major retail commodity enterprises have been stationed, showing different trend of scale development.

After two years of development, for example Ocean Wharf (direct sale, direct purchase, direct mail), Amazon Hai Tao (self run cross-border B2C platform), honey bud baby (vertical self operated cross border B2C platform), NetEase koala (self run + bonded zone) and so on, gradually groped out their business models. In 2015, they hoped to show "black Friday", and the above cross-border e-commerce online shopping platform has launched the "black five" promotional activities ahead of schedule.

In addition, there are many obstacles to the import of cross-border electricity suppliers in terms of import channels, overseas supply chains, commodity control and so on.

Overseas chain integration, as the B2C platform for cross-border electricity providers, because C end users purchase less, direct mail logistics costs are high, goods collection (time wait longer, user experience is poor), stocking (need to understand consumer demand in advance, otherwise it can not sell, but also has a large number of funds) high difficulty.

In terms of commodity control, although many cross border electricity suppliers are playing the slogan of one hundred percent genuine products, they do not rule out that there is no counterfeit goods abroad.

In addition, it is important to note that with the entry of venture capital and the influx of a large number of enterprises into cross-border e-commerce, the competition of cross-border e-commerce will be more and more intense. And which platform will depend largely on which price is more competitive, and how to ensure the quality and low price of cross border imports? Many platforms take the buyer's mode to ensure the quality of overseas products, and the foreign wharf is the most typical example. But the question is, will buyers surely guarantee the quality of commodities? If we adopt direct cooperation with overseas brands and whether the price is competitive, we must also give a big question mark.