Once Taobao Fans Fell In Love With Koala.

The attack of Koala sea confirms the consumption demand of many middle-class consumers in the city, and consumers are not all seeking cheap.

With good products, people are willing to spend money.

When the demand side is booming, it is contrasted with the shortage of supply side, especially the shortage of commodity quality.

The domestic manufacturing industry is very short of sophisticated products and creative products, and consumers can not afford to buy more pleasure.

Therefore, more people choose to go abroad to buy mad.

According to the statistics of the Japan Tourism Association, about 400 thousand of mainland Chinese tourists travel to Japan during the National Day Golden Week this year, and the consumption in Japan is about 5 billion 300 million yuan.

Relevant data show that China's number of outbound tourists and purchasing power have ranked first in the world for three consecutive years.

As Wu Xiaobo remembered, the "double 11" began in 2009.

At that time, Alibaba just launched the Taobao Mall (the predecessor of Tmall). Online shopping accounted for less than 2% of the total retail sales of consumer goods in the whole society, while online shopping users had just exceeded 100 million.

That year, the unmarried girl "pig is aggressive" is a standard "chopper hand", the table is dazzling gadgets are all on Taobao's Amoy, one to "double 11", it is to buy a dark sky.

Yesterday, "pig aggressive" took inventory of her "double 11" record this year - only bought a pair of shoes on Tmall, or went to Yintai store to try and place the order again.

It was not that she didn't spend much money.

Over the past few days, she has been collecting "Para sea shopping" parcels almost every day.

"Koala purchase" is a self run NetEase launched.

Platform.

At the beginning of the line, there was little commodity, no search, and a little rough.

Later, NetEase CEO Ding Lei himself took the buyer to South Korea and Australia.

Subsequently, NetEase excavated some VIP people with high income and high pmission rate, and set up a group of 500 WeChat groups, which inspired some people's amazing purchasing power.

"Pig is fierce" told reporters, "I dropped a few orders on the koala, found that the things I bought abroad were the same, the quality was not much higher, the quality of things was improved a lot, and some were cheaper.

It is not only a hot selling product recommended by Xiao Hong Shu, but also often finds exotic foreign products.

Since then, I don't want to buy anything from Taobao anymore.

As of October this year, sales of Koala sea for half a year increased by 20 times.

According to the information displayed on the third party logistics platform, NetEase koala sea purchased in the Hangzhou Xiasha Free Trade Zone, which is well-known cross-border electric business such as Tmall international and Taobao global purchase, has already ranked first, and the sunrise volume has even exceeded half of the total.

Sales in 2015 are expected to reach 3 billion 500 million yuan.

In fact, outbound travel became "outbound purchase", Premier Li Keqiang also noticed.

In a recent prime minister's open class, he mentioned a number of data repeatedly. "The number of outbound tourists has exceeded 100 million, 110 million, indicating that our purchasing power is owned or even increased."

He also tactfully expressed his expectations for the upgrading of the manufacturing industry. "We can not prevent people from going shopping abroad, but we hope to upgrade this part through the upgrading of the domestic manufacturing industry.

Call for home. "

According to Xinhua news agency, Zong Qinghou, the chairman of the Wahaha Group, believes that, under the background of China's rapid economic development, enterprises must change the concept of development, turn the past expansionary and high-speed development to the sustainable development of quality benefit, resource saving and environmental protection. At the same time, the industrial structure should be adjusted and upgraded.

"Because we have already bid farewell to the era of commodity shortage, and entered the era of demand with quality and quality as the core."

Zong Qinghou said.

"If I say

It is "the country on wheels", and nearly half of China's people today are on the Internet, so China is a "country on the Internet".

In this round of information and technology revolution, the first 20 years are the development of Internet technology, and the next 30 years will be the combination of the Internet and traditional economy, and together create a new entity economy to adapt to the future. This is a great opportunity. "

Ma Yun, chairman of Alibaba group's board of directors.

The executive meeting of the State Council, held in November 11th, pointed out that the supply of innovative consumer goods and other related industries and services can release the potential of domestic demand, promote industrial upgrading and improve product quality. It should be pushed forward by eliminating institutional obstacles, optimizing consumption environment, increasing financial support and unimpeded imports of commodities.