Beijing Shopping Center Rent Stable, The Most Important Thing Is To Stick To It

Throughout the market in Beijing, commercial real estate is still booming, and shop rents are also rising.

According to CBRE's data, in the third quarter of 2015, the average rent of shops on the first floor of Beijing shopping center increased by 0.7% month on month to 35.8 yuan per square meter per day, thanks to some projects with good market performance. In the third quarter, Yongwang mengle city and shoukai Fumao Plaza in Fengtai District were completed and opened, bringing about 170000 square meters of new supply to the market. The high occupancy rate of new projects drove the overall market vacancy rate down by 0.3 percentage points to 6.9% month on month.

In the next six months, Beijing's retail property market will usher in two new projects with a total volume of nearly 180000 square meters. Although the future supply will pick up in the near future, the market vacancy rate is expected to rise slightly in the short term, and the first rent of shopping centers will remain stable.

It is worth noting that in recent years, large shopping malls in emerging areas have begun to show up in Beijing. For example, COFCO Vanke funmix Peninsula square in Fangshan, China Resources multicolored city in Qinghe, and Jinyu Jiapin mall in Dongba have all become landmark businesses in the region.

It can be said that shopping centers increase the type of experiential consumption. "Through the adjustment, it can be said that Beijing's shopping centers have not been affected in terms of renting and selling E-commerce economy Too much. " In terms of rent, Chen Yunfeng said, "in the past, it was said that the rent of catering industry was low, but now it is gradually rising. Therefore, the adjustment of business types does not affect the overall rent level. "

From the nationwide commercial real estate, Chen Yunfeng believes that in the first tier cities of North, Shanghai, Guangzhou and Shenzhen, commercial real estate is on a healthy track. Take Beijing as an example, Chen Yunfeng It is believed that no more large-scale businesses will be added in the Fourth Ring Road, which makes the commercial shopping centers in the urban area more and more scarce. Some suburban shopping centers have become representatives of the new business district, leading the formation of the new business district and filling in the regional commercial blank. "Beijing's shopping centers have not experienced excessive vacancy rate and vicious competition. For brands, they are actively opening stores in the Beijing market. " However, Chen Yunfeng also believes that there is a risk of commercial surplus in emerging areas such as the core area of Tongzhou canal.

According to the Research Report of Colliers International, Beijing's high-quality shopping centers in the past two years have introduced a large number of fast fashion and catering brands to emerging regions, which has improved the under developed retail market in emerging regions. At the same time, Colliers International also noted that in recent years, residential developers have entered the field of commercial real estate, building shopping centers around their residential projects, which are usually located in emerging areas. Compared with professional shopping center developers, such owners have less relevant experience in the field of shop property. Many of them choose to start with small and medium-sized community shopping centers to gain experience.

According to the data given by Chen Yunfeng, the online retailers Before the rise of traditional shopping centers, the proportion of shopping shops in traditional shopping centers accounted for at least 51%, but now it has dropped to less than 30%. Instead, the area of catering industry has increased to 41%, and the area of children's business has increased to 15%. In addition, sports fitness including skating rinks, beauty, physical examination and specialized hospitals also appear in shopping centers. "In the industry, the function of a shopping center is positioned as a one-stop shopping place for eating, drinking, playing, enjoying and shopping, and" shopping "has become the last one." Chen Yunfeng said.

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