"Internet + Underwear": Analysis Of Underwear Brand In Micro Channel

Each type Internet The birth of new tools will bring new wealth to the people, and of course change the way people do business. In the Internet age, where people's attention is, where business opportunities are, and where wealth is, with the introduction of "Internet +", Wechat Business A higher development direction has been made, and new channels for the sale of textile underwear have also been added. From this, we analyze the brand index of underwear in micro channel.

First place: MC carafelin Underwear (Recommendation Index: five stars) MC carafelin underwear brand focuses on product quality and services provided by consumers, and takes the theme of "green", "environmental protection" and "comfort". Moreover, MC carafin brand makes a clear judgement of the market and recommends five stars.

Second place: Tingmei bra (Recommendation Index: three stars) Tingmei bra, based on the forefront of science and technology, creating new health industry, specializing in women underwear, radiation protection clothing design and production enterprises, Beijing high-tech enterprises, micro channel channel poor reputation, recommended to count three half star.

The third place: PROFIBUS (Recommendation Index: three stars): the design of environmental protection and healthy design, concentrating on the design of stainless steel underwear. The product is designed to occupy an important position in the steel ring underwear market with its comfort, health and gathering effect. It recommends an index of three stars.

Fourth place: love bra (Recommendation Index: two half star) love to set up the first human engineering research institute in China, integrating technology into fashion, focusing on the basic and applied research of human body and clothing, and applying the research results to products, providing more comfortable and healthier underwear for Chinese women, and recommending an index of two half stars.

Fifth place: Ordifen bra (Recommendation Index: two stars) Ordifen international is a company specializing in the production of lingerie and Ordifen brand. In the past more than 10 years, with its deep experience in operation, strong production capacity and avant-garde design style, Ordifen has successfully pushed its products into the international underwear market such as France, the United States and Japan, and recommended two stars.

In recent years, with the "Internet +" thinking and mass entrepreneurship, people's innovation has become increasingly popular among the people. Internet entrepreneurship and innovation have become the new normal of Chinese society, especially the "textile micro business" entrepreneurship has become a trend of great momentum.