The Pformation Of "Internet +" AOKANG Has Recently Suffered A "Loss".

The pformation of "Internet +" AOKANG has recently suffered a "loss".

3 months ago,

With the high premium of 480 million yuan, the international acquisition of 25.66% stake in the Lanting Pavilion of the cross-border electricity supplier has become the largest shareholder of Lanting Pavilion.

3 months later, Lanting Pavilion shares closed at $2.76 a share, less than half of AOKANG's $6.30 purchase price.

Some market participants estimated that in just 3 months, AOKANG lost nearly 270 million yuan.

"Continuous loss of 7 quarters of the Lanting Pavilion rally is the root cause of the stock market crash. Lanting Pavilion's weak performance, AOKANG's pformation process may be blocked, cross-border electricity providers face a more severe situation.

Obviously, this is not the problem facing AOKANG. "

Zhu Qinghua, a light industry researcher at CIC, expressed his concern in an interview with reporters.

Stepping into "Internet +", AOKANG's pace is blocked.

In the view of AOKANG chairman Wang Zhentao, today is "three days Hedong, three days Hexi", a little careless may be unable to keep up with the times, and in the Internet marketing competition was "ebb tide".

In addition, Premier Li Keqiang put forward a series of initiatives to support cross-border electricity providers this year, which became the original intention of AOKANG's acquisition of cross-border e-commerce platform Lanting Pavilion.

However, the opposite is true.

Although the prospects for cooperation between the two sides are generally optimistic, it can not obliterate the fact that Lanting Pavilion's continued weak performance has "dragged" the pace of AOKANG pformation.

According to Lanting Pavilion's second quarter earnings in 2015, the company's revenue was $90 million 800 thousand.

According to US GAAP, Lanting Pavilion's net loss in the two quarter was US $5 million 600 thousand, which is Lanting Pavilion's 6 consecutive quarterly loss.

To add insult to injury, AOKANG's own performance has become an important factor for investors to question whether their "Internet +" pformation will succeed in addition to the weak performance of Lanting Pavilion.

Data show that in 2014, AOKANG's operating income was 29.7 yuan billion yuan, a slight increase of 6.05% over the same period last year, with a net profit of 260 million yuan, and its performance has been warmer.

In the second quarter of 2015, AOKANG's profit achieved a growth rate of about 90%.

Analysts believe that AOKANG's high growth rate is mainly due to bad debts rushing back, with bad debts back and other factors, this lack of income support for high growth will be short-lived.

In response, AOKANG responded publicly. In the first half of the year, the company increased its control over receivables, resulting in a change in its structure and total amount. The company adjusted accordingly in accordance with the accounting standards, and there was no regulation of the company's performance.

Hot pursuit of cross-border e-commerce, textile and garment industry pformation

Wu Ma Street is one of the oldest streets in Wenzhou's old city, and is also a well known commercial street in the area.

In this space, which is 400 meters long and 12 meters wide, besides AOKANG, there are many local brands such as -0.94, -10.02% and Semir clothing (11.98, 0.13, 1.10%).

In the Internet age where domestic garment enterprises are facing severe challenges, traditional clothing sales channels are gradually declining.

The pformation of cross-border electricity providers is not the choice of AOKANG.

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More than three months ago, the announcement announced that the company's wholly owned subsidiary, Zhejiang reporting bird Venture Capital Co., Ltd. will invest 20 million yuan in two phases and invest 20 million yuan in the Wuxi Jim brothers fashion Customization Technology (hereinafter referred to as Jim Brothers) to increase capital, and will hold 35% stake in Jim brothers after completion.

After this investment is in place, Jim brothers will gradually enter the cross-border electricity business, providing customized services for overseas consumers.

It is reported that under the new strategy of "one principal and one pair", the birds will focus their resources on Internet pformation.

In April of this year, Semir

The announcement announced that it would participate in ISE, a Korean electricity supplier, and acquire overseas shares by cross-border acquisition of 115 million yuan.

Subsequently, YOUNGOR (14.37, 0.44, 3.16%) (600177, SH) also increased its capital by 2 billion HK dollars to its wholly owned subsidiary, Xin Ma international, with its own funds.

After the completion of the capital increase, the registered capital of Singapore and Malaysia will be changed to HK $2 billion 940 million.

According to statistics, only one month in April, cross-border e-commerce exports in Hangzhou amounted to 150 million yuan, a 757 fold increase in the counter trend and 1 times in the growth of the ring.

Driven by this, from 1 to May, the province's cross-border e-commerce exports amounted to 430 million yuan, an increase of 317.1 times.

"The reason why Chinese clothing enterprises are enthusiastic about acquiring overseas enterprises, increasing their overseas businesses, developing cross-border electricity providers and realizing internationalization are hidden behind the reality of the bottleneck of development in this field.

It is necessary for enterprises to pform and upgrade, get development opportunities, and seek overseas market support. This is also the only way for garment enterprises to seek greater development at a certain stage of development.

A responsible person of a garment manufacturer in Zhejiang has said before accepting an interview with the China enterprise daily.

Cross-border electricity market is hot, is "hype" or "good medicine"?

Reporters in combing found that recently, more and more clothing enterprises began to change their business scope gradually to the "Internet +", "cross-border", internationalization and other popular concept areas close.

For local brands, they have made efforts to cross border electricity providers. Insiders believe that the main purpose of most enterprises is capital operation.

"Cross-border e-commerce boom

There are many speculative enterprises behind it. Many of the local brands have announced that the pformation of cross-border electricity providers is not intended to improve the operation of enterprises, nor will they promote the progress of cross-border electricity supplier industry. The purpose is to create concepts to attract investment and maximize the interests of shareholders.

A cross-border electricity supplier, who did not want to be named, said.

Zhu Qinghua gave a different view. "It should be said that this pformation is a good medicine for the improvement of enterprise performance.

China's economy has changed from high speed growth to low speed growth. Meanwhile, consumers' consumption habit has changed from offline shopping to online shopping.

The development of e-commerce and the Internet has brought a great impact on traditional enterprises. In order to improve the performance of enterprises, traditional enterprises must pform.

In order to achieve pformation and upgrading, Zhu Qinghua suggested: first, we should focus on subdividing the vertical field and deepening the specialization of a single category; two, we should improve the ability of users to feedback and collect data, understand user needs, and make targeted product production; three, cultivate and manage brand fans by heart, increase the resonance between fans and brands, and enhance consumers' sense of belonging to the brand.