2015 Double Eleven Grab Taobao Massive Red Envelopes

Two thousand and fifteen

Double eleven activity strategy, the venue entrance summary.

The annual double eleven is coming. Are you ready in 2015? This year changed a game, a lot of red packets.

Let's take a look at the details.

At 0 o'clock in October 24th, Tmall double 11 red packets were officially opened and robbed from October 24, 2015 00:00:00 to November 10, 2015 23:59:59.

The double 11 red envelope denomination is 1 yuan, 2 yuan, 5 yuan, 10 yuan, 20 yuan and 1111 yuan; double 11 shopping coupon denomination is 10 yuan; if there are multiple double 11 red envelopes, it can be superimposed and superimposed on the 10.

Red packet usage time:

November 11, 2015 00:00:00 to November 11, 2015 23:59:59, expired.

Conditions of participation:

The Alipay account of Taobao's user account must be authenticated by real name and open the balance payment function, otherwise it will not win the lottery.

The winning double 11 red envelope will be sent to the winning user bound Alipay account within 24 hours after the user has won the prize, and the user can enter the "double 11" to check the winning two 11 red packets.

Usage rules:

Double 11 red envelopes can be used for the payment of single items or for multiple items (all goods are within the scope of the red envelope).

When a shopping cart is merged, if there is a phased order in the merger order, the red envelope is not supported by the installment order.

Summary of Taobao Tmall double 11 (double eleven) activities in January and 2015

In 2015, Taobao Tmall double 11 (double eleven) activity was the seventh double 11 of Alibaba group after 2014's double eleven.

Nowadays, the "double 11" is not only a carnival of Tmall or Ali, but also a carnival for the whole people.

At the same time, 2015 Taobao Tmall double 11 main venue in the threshold, in addition to the registration, set up shop red envelopes, shops full of reduction, undertake page settings, but also increased the seller to promote the rule test.

In 2015, Taobao Tmall double 11 set up 1 main venues, 31 sub venues (including 12 special venues), and 25 big promotion venues.

All the venue will continue to use the horse racing promotion mechanism, according to the seller's whole store paction arrangement to display the position.

In addition, 2015 Taobao Tmall double 11 pairs of businesses also provide a traffic incentive plan, but also increased penalties for offending sellers.

Of course, Xiaobian will also update the details of double 11 red packets for the first time, and you can't miss duo if you want to buy (Duo) duo.

So please put us in your favorites.

Two, 2015 Taobao Tmall double 11 (double eleven) activities registration requirements

For businessmen, the most urgent thing to know is how to sign up for 2015 double eleven activities. What qualifications do you need? Next, Xiaobian will give you a detailed introduction of 2015 Taobao eleven eleven registration requirements.

First of all, all sellers are selected and approved by the audition. They can sign up for the main venue. No entry is required in the field registration. Secondly, the merchants who participate in the registration must complete the promotion of risk and safety tests. Finally, businesses have to complete the store's red packets set up, store full set (outside the field is not mandatory) and undertake page settings, so as to successfully enter the venue.

The main venue does not require businesses to sign up, and the best businesses will be selected through the "horse race" way of the trade fair.

Three and 2015 Taobao Tmall double 11 (double eleven) activity time arrangement

In September 14th, Taobao Tmall double eleven campaign began to publicize in 2015.

On September 15th -9 30, the participating businesses began to apply for sea trial registration (by sea election, before they could enter the double eleven venue).

October 8th -10 23 days, the venue and 2015 Taobao 11 double field registration, while businesses have to complete the shop red packets and shops full range of activities.

The registration results were announced in October 31st.

November 1st -11 10, 2015 Taobao Tmall double 11 activities into the preheating stage.

In November 11th, 2015 Taobao Tmall double eleven activities were officially launched, and two 11 products were on sale.

After double eleven, that is, November 12th, restore all operations, continue shipment, delivery of goods, service to start.

Introduction of Taobao Tmall double 11 (double eleven) event venue in four and 2015

In 2015, Taobao Tmall double eleven activities set up 32 venues: 1 main venues, 31 sub venues (including 12 characteristic venues), and 25 25 large promotion venues and a single set of Amoy hall.

All the venues are from 19 different venues and businesses (as shown above).

They are: Women's wear, men's wear, women's shoes, men's shoes, beauty care, sports outdoor, luggage, underwear accessories, jewelry pets, mother and baby products, children's wear toys, mobile phone digital, household appliances, furniture, home furnishings, department stores, food, auto accessories, games, global shopping.

Businesses need to pass the big promotion test to complete the store red envelope settings, full range of activities settings, and undertake the page settings, and meet the other requirements of the branch hall, in order to participate in the double 11 activities of the venue.

(more venue details, Xiaobian will be updated later)

2015 Taobao Tmall double eleven (double 11) various venues corresponding to the venue (books, adult products and so on do not invite investment), see the appendix 1 at the bottom of the article:

Five, 2015 Taobao Tmall double 11 (double eleven) activity play

In this year's Taobao Tmall double eleven play, there will be a game in the branch Fair: set up shop red packets, set up shop full, and decorate shop to undertake three tasks.

The outfield must be set up in the play, excluding the activity of setting up stores.

In addition to the above play, Taobao platform also provided the main venue half off, "11.11" shopping coupons, daily specials, gold coins, auctions, Taobao Tmall loan applications, shop micro poster releases, shop upgrade, etc.

More games have not yet been released for the time being, and the follow-up will be updated.

Six, 2015 Taobao Tmall double 11 (double eleven) event evening exposure

According to media reports, on the evening of November 10, 2015, Alibaba jointly held 2015 Taobao Tmall "double 11" Carnival Gala, directed by renowned director Feng Xiaogang, and realized the global synchronized live broadcast.

At that time, many famous stars will be invited to the show.

According to introducing, inside Alibaba, this evening party has been called "double 11 Spring Festival Gala".

At the same time, Ali CEO Zhang Yong revealed that although the big stars appeared at the party, the party was not simply a variety show, but to reflect the characteristics of the electricity supplier, so that the audience could interact.

It is understood that Taobao will provide extra privileges to support the activities of "2015" Taobao Tmall double 11 (double eleven) activities and "active businesses".

1, the "active commodities" will be supported by the double eleven major warm-up, branch and outfield.

2, "movable goods" will have the priority display opportunities or identification privileges in the focus map, shopping cart, favorites, top and recommendation system in the station.

3, "active goods" also has the opportunity to display in the Amoy hall, get extra station outflow.

Eight, 2015 Taobao Tmall double 11 (double eleven) activity flow resources and financial support

In the Taobao Tmall double eleven activities in 2015, Taobao will provide traffic resources support to merchants: 1, Taobao website home focus map, top through guide map, belt resource location, column resource location, industry channel home page focus map and other good location; 2, wireless terminal Taobao and Pad terminal Taobao will fully support double eleven network activities; 3, gold rush and other popular markets will promote large commodities; 4, the flow of traffic outside the station; 5, the diamond booth and through train payment flow.

In addition, merchants prepare for the 2015 double 11 period, except Tmall international merchants can get temporary promotion of loan quota; network business bank will also work hand in hand.

Loans lower interest rates to provide businesses with more affordable funds.

At the same time, it will also customize the double eleven exclusive product "big loan" and more financial services products for Internet banking.