300 Million Do You See The Opportunity Of Purchasing Electricity In China'S Middle Class?

In October 13th, he returned to Jingdong's global purchasing German Investment Fair. He also went to the outlets in Holland. Yesterday, Holland national television station (NOS) came to interview to see how Holland health food retailer Royal Ahold moved to Tmall, how to see Holland's opportunities in China and how to seize the opportunity.

Royal Ahold (Royal hoard group of Holland) is a very great retail business.

Although there are more than 9000 stores in the world with an annual revenue of over $40 billion, if it is built independently in China,

It is still difficult to compete with Alibaba and Jingdong. Many retail giants failed before, so choosing cooperation with ALI is a wise choice.

China's cross-border electricity supplier opportunities for Holland enterprises is beyond doubt.

Before Holland's brand wanted to enter the Chinese market, because the traditional channels were backward, it was difficult to cover enough users.

And now only cooperation with ALI and Jingdong can cover more than 400 million of online shopping consumers.

Specific to commodity category, China's cross-border shopping is mainly three categories, luxury goods, cosmetics, and maternal and child food.

The beneficiaries are Switzerland, Italy, France, the cosmetics beneficiaries, mother and infant foods are Holland, Holland has many famous brands of milk powder, such as Niu LAN and Mei Jia Er.

First of all, the number of users is large enough. China has 17 million newborns per year, which is equivalent to the entire population of Holland.

Secondly, the electricity supplier is the best channel. China's young mothers are basically the main crowd of online shopping, and are very dependent on online shopping.

Finally, Chinese people are more willing to buy good safety products for children.

The Chinese also attach great importance to children, and are willing to sell the best and safest things to children, so it is a golden opportunity for Holland's maternal and infant brands.

This is why the mother and baby business in China has been very popular in recent two years.

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Before returning home, he visited some supermarkets in Germany. The shelves of the popular brands were empty, and the tour guide told them that they were swept away by Chinese tourists.

In some categories, China has the rhythm of "buying the world".

300 million the purchasing power of China's middle class

The Jingdong guided tour guide arrived in Germany 26 years ago, and graduated from Tongji University with automation. After two years of teaching, he focused on training the German Rheinisch Westfaelische Technische Hochschule Aachen University, which is known as the European MIT.

In 1989, we stayed in Germany for all the special reasons we all know.

After graduation, it was N times higher than the same income in China. Ten years ago, it turned to be a tour guide. Although the income has been greatly increased, it is much higher than the average German income, but compared with the same class in China, it can only be regarded as very common.

Ten years ago, it was impossible, because ten years ago, Chinese people's income was still too low, and income was generally 1/10 of Europe and the United States.

Now it reaches half of Europe and the United States, and some even exceed, but because it is 1 billion 400 million people, according to the 28 principle of wealth distribution, 20% is 280 million, equivalent to the population of the United States, more than half of the EU population.

Its spending power is really a surprise.

In 2000, 140 million luxury consumers in the world spent about 130 billion euros on luxury goods.

Among them, Chinese consumers account for less than 2% of the total expenditure.

According to the latest global luxury market monitoring report of Bain &Co, by the end of this year, the number of luxury consumers in the world will exceed 350 million, which will cost 230 billion euros, of which Chinese consumers account for more than 30%.

In addition, the world's largest high-end mobile phone brand, 30% of Apple's revenue comes from China. The world's largest catering group, Yisheng half of its revenue comes from China, Volkswagen 64% profit from China, the world's largest gambling city has long been replaced by Macao, even far from Las Vegas in the United States is also very dependent on Chinese gamblers.

The outbound travel of Chinese citizens exceeded 100 million in 2014, and overseas expenditure of Chinese tourists reached a record $164 billion 800 million.

Whether in Thailand, Malaysia, Japan or the United States and Europe, Chinese are one of the most powerful tourists.

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In October 8th, the first Roma Square in Frankfurt, Germany, was all Asian faces.

The Japanese have never come. Except for a little Korean voice, the rest are Chinese tour groups.

The Chinese tour group is undoubtedly the most capable person and hospital.

In the words of Huang Dao: Nowadays, socialism saves capitalism. If there are no Chinese tourists, many restaurants and shops will have a lot of depression.

Doing business for the poor is doing business and doing business for the rich is also done.

Despite the economic downturn and the collapse of the stock market, in October 15th, Hurun Research Institute released the Hurun rich list in 2015. Wang Jianlin, 61, and his family, with 220 billion fortune over Ma Yun, became the richest man in China second times.

In China, the number of one billion riches in the mainland exceeded 596 in the US for the first time, and the personal wealth of 1877 entrepreneurs exceeded 2 billion, a net increase of 606 over last year.

The average Chinese income data is indeed not rich for most people, because 20% of the population owns most of the wealth.

But looking at the 20% middle class is no doubt a huge crowd.

Who can grasp the needs of these 300 million consumers, and who can grasp the future opportunities.

Unless China's economic collapse, it will not affect the continued expansion of wealthy groups, wealth growth, consumption upgrading and lifestyle changes.

Doing business for the poor is doing business and doing business for the rich is also done.

Poor people are too rogue, sensitive and fastidious in service, often busy without money.

To upgrade the consumption, Jingdong set up a special cross-border e-commerce department, opened the home channel entrance, Liu Qiangdong went to overseas direct mining, opened the North America, Japan and South Korea, Europe and other national pavilions.

Dong Ge feels that other business people should also think deeply about how to earn the money of "rich people".

If you don't feel like this, don't do business.

Summary: 300 million China's middle class purchasing power business opportunities

The amount of users is large enough, no matter the base number or the growth rate.

Users rely on online shopping channels, online shopping expands to the main middle class over 40 years old, and online shopping basically covers the middle class users.

User consumption upgrade speed, pay more attention to quality brand.

Therefore, whether it is cross-border import, professional vertical business, or high quality own brand is a great opportunity.

Take stock of the above three opportunities.

The key lies in the differentiation of commodities; the key of vertical electric business is service differentiation; the key to private brand lies in how the brand is differentiated. Do you see opportunities for investors?