Ali Tmall Double Eleven Main Battlefield Moved To Beijing Desalination Trading Target?

Originally strong Chinese wind consumption activities "double eleven", this year will be full of globalized jacket, from Ali Xixi display of all kinds of overseas seafood, to the theme of the venue's full English speech, Ma Yun and Ali are trying to show good overseas market and brand business.

Since 2009, the number of "double eleven" e-commerce pactions has risen from the initial 52 million yuan to 57 billion 100 million yuan in 2014, becoming the vane of e-commerce and even China's consumption. But at the same time, with the domestic electricity market full and stable, especially in 2015, the consumption decline, can Ali create a digital myth by leveraging globalization?

As the electricity supplier and even China's consumer market weathervane, the volume of turnover over the past eleven years has attracted much attention. Especially after the listing of Ali, its GMV growth is affecting the capital market nerves.

In order to expand the "internationalization" style, at the press conference, the guests attended the speech in addition to the NDRC officials, including Ali and Ma Yun, Zhang Yong.

Ali CEO Zhang Yong explains that the theme of globalization is that people need better products and services as consumers upgrade.

"Ali's future goal is to serve 2 billion consumers. There are 1 billion consumers in China, but if we want to further increase the number, Alibaba will have to explore markets outside China to achieve global buying and global sales."

It is worth noting that on the double eleven press conference, Alibaba confirmed for the first time the move to the north.

"We put the double eleven command headquarters in Beijing for the first time.

Will be the home of double eleven.

Zhang Yong said that putting the battlefield in Beijing will be one of the milestones of this year's double eleven, and explain why the reason for this change is that Beijing has great influence as the capital. "Beijing will be a very good starting point for internationalization, and it will move from China to the whole world."

However, at present, Ali has not disclosed more details about Beijing's home court.

An electric business insider told reporters that in fact, Ali moved to Beijing and even the North was a matter of early layout. On the one hand, it was related to the pattern of the electricity supplier, and on the other hand, it was also related to the whole Internet ecosystem.

"Several major e-commerce platforms have certain geographical advantages. Ali has the greatest advantage in Jiangsu and Zhejiang. The Jingdong has advantages in the north, and vip.com is mainly in the south. Now Ali wants to infiltrate into Beijing, including Suning, which is invested by Ali. It has a very strong influence in Beijing and other tier cities. Ali has a great influence on Jingdong with Suning."

The source said.

"In fact, some emerging Internet formats, such as crowd financing, etc.

The momentum has lagged behind Jingdong, which involves a lot of talents, resources and environment such as creativity, technology and art. In this respect, Ali can no longer be partial to Hangzhou.

The source further said.

In 2009, double eleven had a trading volume of only 52 million yuan, but in the following years, it grew crazily and hit a new high. The turnover from 2010 to 2013 reached 936 million, 5 billion 200 million, 19 billion 100 million and 35 billion yuan respectively, almost doubling every year.

In 2014, Ali listed, the first "big test" double eleven trading volume reached 57 billion 100 million yuan, and then Ali shares also reached a new high.

However, this year's double eleven is very delicate for Ali.

"Double eleven has been developing for so many years. It is unhealthy for itself to make achievements on this day alone.

In fact, double eleven has been promoted for so many years that user education has already been completed. Many consumers already know when and where to buy corresponding products. "

A seller who participated in the double eleven told reporters.

"It was very easy to grow in the market and grow several times earlier, but now the market is gradually stable and mature, and this year's overall situation is not good. Our stock is relatively calm and not as radical as it used to be." in the view of the sellers mentioned above, the development of double eleven after 5 years has become more and more meticulous, but the activity itself is for the whole ecosystem.

The meaning will be more and more desalinated.

Before, there were already eleven pairs of voices that no longer held, but because of the listing of Ali in 2014, they still need to improve their performance.

"The more important consumption of the activity comes from the domestic purchase."

The seller said that although the entry of overseas brands and manufacturers is very effective to meet the needs of consumers and enhance the influence of the entire platform, Ali also invited many manufacturers and put forward the theme of internationalization, "but in the short term, the main trend is to create momentum."

Industry analysts also believe that although Ali's "internationalization" is huge, there will be little pformation in the short term.