"Jordan Flying Department," Shanghai Launched A Flying Man In The Night Is Very Eye-Catching.

In order to celebrate the 30th anniversary and better brand promotion, Jordan has built a "Jordan flight department" in the the Bund source of Shanghai, a collection of historical buildings.

The old building in the 1929 year old building is now an exhibition space with Jordan and Michael Jordan imprints. It is open to the public at the beginning of the 10 month, and the exhibition lasts for two weeks.

As the sky darkened, the rising flying people on the outside walls of the building were very striking in the night.

The exhibition area of the flying department is not large, and the most important area of exhibition, experience and retail is the exhibition area in the three main regions.

About Jordan's photography and art works, and the Air Jordan shoes series are presented here.

Jordan has developed rapidly into the most successful sneaker brand in thirty years, behind which Nike designer Tinker Hatfield has contributed.

The popularity of Air Jordan sports shoes and even gradually developing into some kind of cultural products is inseparable from the designer's innovation in the design of sneakers.

Tinker Hatfield came to Shanghai this time to celebrate the Jordan celebration. Let's take a look at the exhibition space and listen to his story about Jordan shoes.

The highlight is Wouter Ius's promenade.

American photographer Wouter Ius (Walter Iooss), who has worked in sports illustrated for many years, is famous for sports photography, and many of the photos he took for Jordan turned out to be classics.

The gallery was shown on a series of classic photographs taken by Jordan, the main character of the exhibition, which was exhibited in Greater China for the first time.

The photos recorded many memorable moments of Jordan himself.

In the 1987/1988 all star slam dunk contest, he took the dunk from the penalty line and defeated it.

Successfully defended; in the 1998 year of the year, the Chicago bulls won the Jazz title, and Jordan happily smoked cigars in the locker room to celebrate his second three consecutive championships.

In the 2005 year of the year, Jordan retired. He showed his injured right hand to the photographers. The injury on his fingers was very obvious. Many visitors could not help holding out their hands and comparing their hands with the brilliant basketball players created in the photo.

It is worth mentioning that the photo taken by Jordan in the locker room before shooting for 1986 years ago is said to have created a new shooting angle in today's sports photography.

The highlight two is the "Jordan Wall of Jordan" with two bright colors, one side is static, the other is dynamic, and shows the artist Michael Lau, who draws the creation process of this group of walls.

The wall of the true colors is full of street graffiti style, bringing together a lot of paintings about basketball, about Jordan and Jordan.

Its design inspiration actually comes from the creation of ordinary consumers and fans. You can submit your story with Jordan by We Are Jordan interactive project on the official website.

Highlight three is the center of the exhibition space, the central exhibition area of the flying department, which is called "Hall of Greatness".

The thick white cylinder shiny, the cylinder is a big cabinet, the drawer, the storage layer in the Air Jordan series of shoes, as well as those with Jordan and the Jordan brand related photos, sports clothing, to tell the different times to both sides are very important events.

This may be the whole.

The most expensive area is the most interesting, after all.

It's the product of Jordan.

However, apart from the classic Air Jordan shoes, you can also see the Air shoes worn by Jordan in his first NBA show. The national team uniform worn by him as a "dream one" player at the 1992 Barcelona Olympic Games, he wore the 12 Jersey Jersey on the 1990 Valentine's day after losing her own Jersey, and Jordan's box for the cover of the package.

They are all commemorative objects and stories, which make the image of the basketball God more vivid in the visitor's mind.

The "Great Hall" and the other glass partitions separated from the exhibition area are specially designed, which is a hand drawn design of Jordan and Jordan brand, which is a surprising detail in the exhibition.