H&M Shanghai Added 2 Stores, Brand Expansion Unstoppable

At present, H&M has more than 25 stores in Shanghai. For the first time, it has surpassed Beijing to become the largest number of stores in China.

Magnus Olsson, general manager of H&M Greater China, readily said: "H&M has maintained a strong growth momentum since it entered China in 2007. In the second half of 2015, China is still one of the key markets that led to sales growth. We are proud of it, and are honored to welcome our Chinese consumers. In the future, we will continue to integrate into the local market with an open attitude, actively develop new regions and seek sustainable development in more areas. "

H&M will give the first feast of autumn and winter to consumers in Shanghai at the beginning of autumn. The modern female figure with gorgeous rock and roll style in 70s is perfectly built, which is a sluggish drawstring coat with a series of simple and easy to wear, sexy and sexy style. In addition, H&M brings the men's fine coats and jackets with knitted sweaters, plus a perfect knitted scarf to meet the functionality and practicality of this season, while highlighting the sense of hierarchy of clothing in winter. In September this year, H&M launched the "fashion freshmen" series again. Regenerated cotton The regenerated cotton comes from textiles collected through H&M's old clothes recycling scheme. Fashion industry A new step in the closed cycle.

H&M new ideal Plaza, Songjiang, Shanghai, is located in a thriving commercial center with an area of 1723 square meters. It provides women's wear, men's wear, teenage clothing and children's wear. The rich products will bring the latest autumn trend to this lively city. Hongqiao Tiandi store is located in No. 688 Shen Chang Road, Minhang District, Shanghai. It has more than 1700 square meters of new store, continuing its brand's concise and fashionable concept, and rich variety of products. In addition, the new ideal square store in Songjiang, Shanghai, designated 39.90 yuan for women's tops and 49.90 yuan for men's coats. Within 7 days of opening up, H&M official WeChat is concerned, and consumers can set aside 10 yuan. At the same time, it coincides with the national day, from the opening day to October 7th. Consumer You can get a $50 promotional card when you buy a single item for 300 yuan.

Since its establishment in 1947, H&M has always been adhering to the business philosophy of "providing fashion and quality with sustainable and preferential prices". It has more than 3600 stores in 59 markets worldwide, and China is one of the most powerful markets in H&M in recent years. As of September 2015, H&M has more than 260 stores in mainland China. While accelerating the development of the market, H&M is also actively implementing the promise of creating more sustainable fashion. In 2013, H&M launched the "old clothes recycling plan" in China to encourage customers to take idle clothes to H&M stores. Up to now, more than 950 tons of clothing have been recovered in China.