How To Design Promotional Poster Is The Most Attractive.

To make the work consistent, the first principle is to use the principle of relevance, also called grouping.

Relevance is based on such a natural principle that poster designers can have multiple ways to achieve this relevance principle.

First of all, grouping characters, objects and text can improve the effect of information pmission.

It can be imagined that the advertisements of many billboards are made up of a picture of consumers, products and advertisements.

The choice of character types (children, old people, overworked parents) is inevitably related to products.

Secondly, all parts can produce stronger impact than separate structures.

When several items are very similar (for example, several different watches are interlocked together), the viewer's eyes can naturally move from one watch to another.

These objects form a visual unit, which can give the audience a single message instead of an indirect information.

Duplication of posters for some products is also an effective strategy to persuade the audience to compare.

For example, in an advertisement poster, we may put ten pairs of shoes, but each pair is different.

The main information (shoes) is easy for the audience to feel, because this item is repeatedly applied in the poster, and then the audience will go to have a closer look at the different styles of the shoes.

Another popular design skill is to arrange all the same things together, but one of them is different from each other so as to achieve unintended effect.

For example, you can design 15 square squares and arrange them into square matrix, 14 of which are blue, and one of them is pink, and contains the logo of the company.

As you can imagine, this pink color will be the focus of the audience.

Of course, the principle of repetition can also produce a consistent effect on designing a series of posters, whether they are put together or separated.

For example, for a series of outdoor advertisements for a summer concert, repeating the main elements can produce a sense of power.

When you see one of them, you will think of another.

Repetition of location, color, size or image can enhance recognition and allow viewers to focus on all you want to convey.

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Repetition is another way to make a work consistent. It is to repeat shapes, colors or values.

When you see a design element in a plane and its different parts are applied repeatedly, our eyes naturally follow them. Sometimes even though they are not put together, our vision still regards them as a whole.

We will subconsciously connect them.

The simplest way to apply repetition is in poster.

Create a pattern and repeat it.

In the background, these repeated patterns create a very interesting visual and composition effect, and then connect the elements of the background with the foreground.

Another way to apply repetition is to repeat a single element to guide the viewer's eyes to an important message, logo or image.

Repeating elements can produce a path to guide our eyes and create a curiosity for the audience. What is the other end? This is actually a storytelling way to attract viewers to keep looking.

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There is a strong sense of repetition, and sometimes even when objects in the picture are not repeated, we will see them as repetitive.

For example, in a poster on nail polish, we can add a large amount of nail polish to the top of the poster.

In another part of the work, the same pattern or color as this nail polish produces a corresponding effect with the oil above.

In our casual eyes, our eyes have gone to the bottom.