How Do Anta, XTEP And Other Brands Layout The Running Market?

Running is one of the least time - and site - Limited sports that need to be invested in this sport, that is, equipment.

Zhang Tao, vice president of Anta, said that in the future, Anta will also surpass the product limitations of a series of running markets such as shoes and clothing, and get involved in running platforms and running smart wear.

Running is one of the sports that are not restricted by time and space. It needs to be invested in this sport, that is, equipment.

A runner's basic equipment is priced over 1000 yuan, and even more professional or even tens of thousands of dollars.

In order to occupy a place in the running equipment market, many enterprises are also trying their best to cut the market through different angles.

Zhang Tao, vice president of Anta, said that after that,

It will also exceed the product limitations of a series of running markets such as shoes and clothing, and get involved in running platforms and running smart wear.

In other words, all the ecological chain related to running will become an important goal of Anta's running market, which is built by running and running.

Ye Qi, executive vice president, believes that although XTEP has a first hand advantage in running, XTEP will continue to consolidate its market advantages and dig deeper into its focus and continue to introduce more new marketing initiatives as the running market continues to warm up.

Whether night running, color running, women running or country running will be included in the XTEP running market planning.

The responsible person openly admitted that although

The market development space is huge, but it is already a red sea. If we want to stand out in the fierce Red Sea, every enterprise must make personalized promotion according to their brand positioning and marketing strategy.

"Especially with the expansion of the domestic runners, the growth of the market is still very large. As long as the Quanzhou brand enterprises cut in early, the products are well done and the location of marketing is identified, there is still much to do. It is expected to dig out new profit points."

The person in charge said.

This is also approved by Ding Siquan, chairman of Quanzhou Sunhai sporting goods Co., Ltd.

He believes that with the gradual increase of running equipment and gradual maturity of the market, the running equipment will develop more and more professionally and serialized. The enterprise can completely cultivate this part of the consumer according to its own conditions.

"For example, the brand strength of the professional running equipment under the sun sea is based on the development and design of various marathon events. This product development is biased towards professional athletes equipped with functional and comfort requirements.

Night running equipment will also be more demanding in terms of safety factor. Even because it is a fashionable sport, it will be more fashionable in design sense.

The requirements for each subcategory are different.

Ding Siquan said.

The industry believes that in order to meet the different needs of different subdivision products, enterprises must return to products and work on products.

In order to achieve this goal, we must have corresponding scientific research strength to support it.