The Reasons Why The Single Brand Of Clothing Industry Is Miserable Is Greatly Uncovered.

Just as the Mid Autumn Festival has just passed, it should be said that this piece of news that is contrary to "Festival" before the festival should not be issued. But when the sad news came, I could not help sighing.

Everyone's days are struggling, struggling to turn over and struggling.

As a result, you understand.

In the whole industry, everyone is having a hard time. If it is best to make money, fast fashion should be counted in one of them, but in fast fashion,

They are among the best.

But today, the days of H&M are much worse than before.

In the third quarter, its gross profit margin plummeted by 240 basis points, the lowest in 11 years.

It is predicted that it will continue to go down in the fourth quarter. Is it true? Who knows? But it is said that the low interest rate of H&M is not a man-made disaster, but a natural calamity, because the rise in the US dollar has led to its cost increase. If that is the reason, there is nothing to be understood in the fourth quarter.

This is not much, because the market base is still firmly controlled, however, it is light luxury brand.

It's not that lucky.

Because of the high rent, it leased out a 1200 square meter luxury shop in Queen's Road Central 36, central Hongkong, and officially closed at the end of last month.

But now, the store was soon changed.

Leased to become the largest flagship store on Hong Kong Island.

Can not say, in the whole industry, no matter how miserable you are, there will be more handsome than you.

A brand is miserable, not only because it has reduced its performance, but also has reduced its stores. There is another way to raise prices.

UNIQLO announced the start of its price rise in the country in the second half of last year after 5% of its autumn and winter products were raised.

It is understood that UNIQLO recently released a summary of the 2015 autumn winter cashmere dress, some of the fleece products will be raised in the Japanese market, according to the exchange rate calculation, UNIQLO raised the price of 26.45 yuan, 79 yuan, 105 yuan, 132 yuan, etc., the highest price increase of 50%.

At present, there is no news of China's market rising.

But even so, will autumn be far away? Will winter be far behind? The Japanese base camp has raised prices. How long can China and the world market last? Our wallet is miserable.

But this is certainly not the worst, because their misery is either forced or lying in the middle of a gun.

But the next one is a bit of an injustice.

I wonder if you still remember that 3 months ago, AOKANG International's blockbuster purchase of the whole industry, with a total paction price of 480 million yuan, bought the foreign trade Lanting Pavilion's potential stock and became its largest shareholder.

But the recent performance is that the price of Lanting Pavilion's stock price is less than half of the purchase price of AOKANG $6.3. In this way, AOKANG international has lost 250 million yuan in 3 months.

How can this investment be considered worthwhile?

But some people have said that although the investment looks uneconomical, it can not be judged for a while whether the investment fails or not. The two companies mostly depend on strategic cooperation, but they do not exclude the overheated speculation of the capital market in the first half of the year.

If AOKANG loses 2.5 billion, it will not be miserable, because there will always be worse people than it.

Recently, Hongkong Hongkong clothing retail group Si Jie Global Holdings Limited released its annual report. As of the 2015 fiscal year ended in June 30, 2015, Esprit's global fortune lost a huge loss of HK $3 billion 696 million.

Esprit chairman said that the current overall market environment was difficult for the group, while the euro's weak and unusually warm weather caused sales pressure on the group's largest European market. The biggest market in the Asia Pacific region, the Chinese market, had to face the slowdown in the slowdown resulting from the economic slowdown and the group's performance.

However, he means that the group has a steady cash flow, no debt and a net cash of HK $5 billion 17 million.

It seems that it is miserable though it is miserable, but it still has the ability to deal with it.

But the next one is not so lucky.

Or the Lanting Pavilion gathering power that was acquired, but this time it's not AOKANG, but Lanting Pavilion's potential itself.

Following the sustained loss of the two quarter earnings report the other day, Lanting Pavilion is facing a bigger test.

It is suffering from financial difficulties, including delinquent payments and a disguised reduction in employee salaries. The move and the company's uncertain prospects also result in a large number of employees leaving the company.

Despite the difference between Lanting Pavilion and the Chinese giant Alibaba, the recent huge troubles of the two companies are considered to be a manifestation of the development of China's economy and electricity supplier industry, and a rapid slowdown after sustained and huge growth.

Previously, Alibaba's share price dropped from the peak of US $120 to the issuing price of US $68, and it was analyzed by Barron s balun weekly, the world's most famous financial media, and the share price will be halving again on the basis of breakage.

Since Ma Yun is all miserable, the other people in the electricity industry need not say anything.

As I have just said, in any case, it is an individual, an internal matter of a single brand, and the next one is related to an industry in a region.

That is: the unemployment rate in Hongkong's retail industry continues to increase, and some luxury goods sales can only take 20 thousand base salary.

For the rising unemployment rate in the retail industry, the industry has no intention of exporting.

At the end of last month, when the Hongkong census and Statistics Department released data on retail sales in July, the chairman of the Hongkong Retail Management Association warned that if retailers failed to rent, the layoffs would happen one after another.

At present, there is no large-scale layoffs in the retail industry in Hongkong. The main reason is that the owners have begun to rent a lot in the face of reality, and retailers have also split the rent to the owners on a large scale. Although a few of the owners are tough, they have been unable to stay vacant.

It seems that this is not a bad thing at all.