Joining The Brand Clothing Is Not A Simple Matter.

Now everyone is brand oriented and quality oriented.

Therefore, many people choose to join the clothing brand because of the needs of everyone. They believe that the support of the brand side is also welcomed by everyone.

In fact, joining is also a demanding and arduous task. The choice of franchisees is very important. Once the choice is not good, efforts may be lost.

Xiaobian teaches you how to choose the right franchisee.

First, what is the popularity of the brand in all parts of the country? What is the status of the brand in the consumer's mind? You can directly ask the Brand Company for its past sales data, and you can also see from the side that the sales department is aware of its sales situation by the shopping malls and the agents that run the brand.

Secondly, according to the brand positioning and product style, how many people in the local area will be interested in buying this product?

Third, it depends on whether the product pricing is competitive in similar brands. Is the design style consistent with the consumption habits and preferences of local consumers, so as to avoid the possibility of conflict and conflict.

Before joining the alliance, we must consider whether the enterprises that join in it are financially stable, and we should try to observe several stores that have already joined. We can see whether their operation is good or profitable, because the general companies only have the franchisees who are willing to join, and look at some good performance demonstration shops, but that is not allowed. The franchisees still want to run more by themselves.

If you ask the salesperson directly, they will surely tell you that you can rest assured that their supply is very good.

The reality is that many small and medium-sized brands in this country are more or less likely to have problems in this respect. This must be well prepared. Even if you choose a mature brand with a certain scale, you may also have this problem.

But the difficulty is not equal to no way.

You can get the phone numbers of franchisees who are currently running (or have run) the brand through the company or other channels, and call them directly to consult them. The answer is the most authentic and reliable.

Can you give enough room for profit?

And the exchange rate is far from enough. There are many hidden items that may not be seen.

Let's make a rough calculation. You need to invest roughly in store rents (which may be paid for 3 months or even half a year), shop decoration costs (one-time investment), goods capital (such as 40% of the purchase discount, the retail value of 100 thousand yuan, you need to pay 40 thousand), staff salaries, monthly store daily expenses (water and electricity charges, etc.), various taxes and so on.

The estimated revenue is estimated according to the volume of customers in the business district and the sales situation of the surrounding brands, and the number of sales per day is estimated, and the best two plans are made to get the daily turnover.

At present, many of the franchisees in the clothing business are lack of business experience. To ensure the high success rate of business, the company needs training support very much.

From store image, display guidance, small to goods management,

The use of...

The mature Brand Company's franchisees in various places should be carved out in a mold, and they are unified in the aspects of image, props, display of goods, service of staff and so on.

If you want to know the level of a company's management training, it is very simple. If you look at a few stores in different places, the situation will be clear at a glance.

Last but not least, the most important thing is the signing of the contract.

The behavior of affiliate involves money paction, and the relationship between rights and obligations between the franchisee and the chain enterprise headquarters. Therefore, both sides must sign a contract before deciding to join. The content of the contract is very important. It must be a complete, reasonable and effective contract, so as to ensure that there will be no problems in the future.