Inescapable Problems In Apparel Franchising

Franchisees should understand that after joining the alliance, the brand and oneself are integrated, not only consider their own interests, but will damage their own interests. Therefore, franchisees must join forces with brands to join in the process of franchisee, so that they can get a quicker success.

As a result, the pressure of the garment industry is also increasing. So for investors who want to invest in the clothing industry, beforehand know what problems they will encounter in the business process, which will be very helpful for the future management.

First of all, franchisees usually make some mistakes in the course of operation.

1. no franchisee and brand are one.

In most cases, joining the chamber of Commerce will oppose their interests and brand interests.

2. always want to use the lowest input to get high returns.

Often the franchisees first think of the way is the brand image construction is very unfavorable.

3., boycott unified sales policies and promotion management.

The franchisee deliberately resists the brand unification for the purpose of its high profit, the purpose of reducing the warehouse and the purpose of regional monopoly.

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4. disregard the brand's overall strategy for the sake of its own interests on the issue of regional development.

The more common thing is "occupy the land and do nothing".

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Five

And management level can not meet the requirements of brand.

Franchisees generally use relatives and friends, and use staff as little as possible. They mistakenly believe that they can save money and worry.

6. unwilling to cooperate with the company's information feedback requirements.

The direct reason is the shortage of manpower and the incompatibility of time, but the real reason is that we do not realize the necessity of doing so.

7. the more serious situation is doping, counterfeiting, fleeing goods and price fraud.

Clothing has always been an industry that will not decline.

With the improvement of people's quality of life, people's demand for clothing is not only on simple practical and good-looking level, but also more on the comfort of clothing.