Wanda Sports Encounter Ali Challenge Wang Jianlin Ma Yun Recent Frequent Crash

"One or two sports companies will be merged to IPO in the future."

In August 27th, when Wang Jianlin, chairman of Wanda Group, announced the takeover of the world iron man company, his words were still in his ears. In September 8th,

The group announced the establishment of Ali sports group and sent Ali group CEO Zhang Yong as chairman.

Unlike Wanda, the Alibaba group did not reveal too many details about how to do sports. Ma only expressed in a public occasion that he wanted to do sports economy.

"Wanda relies on sports companies with better profitability and sports resources in the world to invest in sports industry, so that the derivatives of related items or projects can be landed in China, and at the same time get the right to control the sports resources of related events and their derivatives chains."

A person in the industry told the Securities Daily reporter that Ma had to do sports economy and did not rule out Wang Jianlin's investment in sports.

It is worth noting that

In addition to Wang Jianlin and Ma Yun, the industry giants, such as Jia Yueting and Ma Huateng of Tencent, will invest heavily in the sports industry. As the world triathlon competition, it seems that this is the game of the rich.

Ali eager to seize the sports industry site?

On the second day of the announcement of the establishment of Ali Sports Group Co sponsored by Alibaba group and Sina and Yunfeng fund, Ali sports signed the first project - the vice chairman of the board of directors of Alibaba group Cai Chongxin and the US president of Pac-12 Larry Scott in Hangzhou announced that the two sides have reached exclusive strategic cooperation for two years, covering live events, ticketing and related derivatives.

Ali sports claims that cooperation with NCAA will start the global opening of Ali sports.

It is worth mentioning that Ali sports for its own development model expressed, it is expected to integrate business, media, marketing, video, family entertainment and other platforms, and form a comprehensive industrial operation through the operation of the race, copyright, media, business development, ticketing and other links.

However, before Ali Sports Group signed the first item, Alibaba's investment in sports industry was slow.

In this regard, the industry believes that "sports industry is nothing more than upstream sports copyright, broadcasting control platform and terminals and sports peripheral, but Ali has no genes in these areas, and has not shown any advantages, and Ali's advantage is electricity supplier, service and cloud."

Although Ali also has a partnership with SMG (Shanghai Oriental media) and Youku potatoes, after all, people are running independently and are not under their control.

Ali can also sell sports peripheral products, but after all, they sell things from other people's homes.

From this point of view, Alibaba set up sports group, rather eager to occupy the market place in the sports industry market.

It is noteworthy that in the battle for sports copyright, the situation of separatist princes has been presented.

There are market rumors that after the establishment of Ali sports group, the important action is to fight for the Premier League Hongkong copyright, which is known as the "world first league". However, it may be out now, but it is the combination of music sports and Wanda Group.

However, the rumor and the confirmation of the three parties still have great changes.

What interests the industry is that Ma Yun and Wang Jianlin have a deep origin, not only a good personal relationship, but also a joke like gamble.

Three years ago, at the 2012 China economic year's award presentation site, Wang Jianlin and chairman of Alibaba Group Chairman Ma Yun set a billion dollar bet on whether the electricity supplier could share more than half of the retail market in 10 years.

Today, gambling has become history, but the electricity supplier has become one of the directions of Wanda's pformation, and the expansion of Alibaba's business has begun to expand to sports and cultural industries.

Comparing the two directions of pformation or widening the layout of the business sector, we will find that Alibaba and Wanda are quite similar and competing.

Prior to that, Alibaba set up Ali health, Ali film, including Ali music and Ali sports, Alibaba strive to complete the layout of the cultural industry.

The goal of Wanda culture group is to earn 100 billion yuan in 2020.

Especially when Wanda has become the largest sports company in the world through a series of acquisitions, Alibaba immediately set up Ali sports group, among which there is no lack of challenge.

At present, Wang Jianlin has taken the lead in the battle for the sports market.

"Rich man" Nuggets sports market

It is worth noting that, in addition to Wang Jianlin and Ma Yun, the industry giants who have been involved in the sports industry will also invest heavily in sports industry, such as Jia Yueting, Ma Huateng of Tencent and so on. As the world triathlon competition, it seems that this is the game of the rich.

In October 2014, the State Council issued some opinions on accelerating the development of sports industry to promote sports consumption, and set the target of 500 million of sports population and 5 trillion yuan of output value of sports industry by 2025.

In this context, many industry giants have begun to grow up in the "ambition" of the sports industry.

However, the current reality is that in the sports copyright war, the situation of warlords has long been presented. The Tencent has won the copyright of NBA for five years, and PPTV has spent 1 billion 600 million yuan to win five years of copyright in the Spanish League. The sport has a total of 17 sports events, such as the Premier League, the Super League and so on, and 121 matches. The average annual broadcast of 4000 events is also able to achieve the production and broadcasting of different items such as football, basketball, tennis, golf and marathon.

The bigger hand is Wanda. In the past two years, Wang Jianlin has been very fast in sports sector layout. He has been heavily involved in the acquisition of the Spanish giants, Atletico Madrid, the world's second largest sports marketing company, Ying Fang, the world iron man company and many other sports companies that have many broadcasting rights and property rights. In recent months, there will be 1-2 acquisitions.