"Korean Wave" Came To South Korean Designers To Come To Jiangsu For Gold Rush.

The seventeenth Jiangsu opened in September 11th.

On the top, gorgeous costumes and wonderful T show show the audience enjoy the beauty.

In the "fashion horse" fashion feast, the reporter found that the biggest difference from previous years is that Korean designers have become a special scenic spot on the exhibition. They bring their original designs to Jiangsu for "gold rush".

Hong Yuner is a Korean first class fashion designer with more than 20 years of experience. When she met her at the exhibition, she was meticulous in ironing the works on the exhibition rack.

The quality of linen, pure cotton, woolen cloth, warm natural tones, casual but exquisite leisure fans attracted the attention of many buyers.

Hong Yuner came to Nanjing for the first time and could not speak Chinese, but she told reporters through plation that her main purpose in this trip was to connect with Jiangsu clothing enterprises.

She said, "I have my own brand in Korea, and the enterprise can buy my designs or order me."

It is the Korean Fashion Designers Association that brought Yoona to China.

Members of the Association told reporters that China's huge market potential was optimistic. In recent years, Korean fashion designers began to turn their attention to China and conform to the trend. Their association specially set up a Chinese headquarters in Shanghai.

There are also a number of Korean designers such as Li Xianghao and Jin Zhene.

There are 60 Korean designers who have worked in Seoul for long time. Li Zhenyi, the chairman of the company, brought 15 designers' works to the exhibition. He told reporters through the plation that he hoped to achieve diversified cooperation with Jiangsu enterprises, such as selling designs to enterprises, finding brand agents, and opening up Korean designer integration stores.

Li Zhen said, at the end of this month, he opened the Korean designer integration store in Jiangsu, and exported the design of South Korea.

The so-called integrated store is a store that combines several designer works.

He said that these years from South Korea to China,

The recession in South Korea was earlier than that in China.

After exploring, Korean garment enterprises found a pformation path -- pforming the store into a designer integration store, providing customers with multiple choices.

"Now you go to South Korea's famous commercial street, basically no single brand stores, are integrated stores.

For example, there is an integrated store brand called Aland in Korea. Under the background of low clothing, there are 30 stores in 2 years.

Generally, a mature Korean brand has annual sales of 200 billion won, and the brand of this integrated store has been achieved within one year.

Li Zhen said.

He personally believes that although China's textile and garment industry is in a recession stage at present, it is also an opportunity for pformation, which can be changed from low price to increased value added.

Reporters learned that the Jiangsu International Fashion Festival attended nearly 20 Korean designers.

Yu Bing, President of Jiangsu clothing association, said that in the past one or two years, Korean designers poured into Jiangsu and Shanghai to find opportunities.

As the growth slows down, the South Korean government encourages designers to "go out" and look for markets.

On the other hand, for the Jiangsu enterprises in pition and upgrading, the influx of Korean designers is a round of opportunities.

Korean textile and apparel industry is very strong, and compared with the European and American design, the Korean version is more suitable for Chinese people.

At present, many enterprises in Jiangsu have become partners with Korean designers.

Gao Jun is the head of Jiangsu Gao Gao Garment Co. Ltd., she said her company originally made men's clothing, part of its clothing exports, and some of its domestic sales.

This year, under the thread of the provincial clothing association, two Korean designers were hired to open up new business and make high-end women's clothing. In March this year, goods were put on shelves, and soon the market was opened.

Yu Bing said that in the first half of this year, the output value of Jiangsu's textile service industry increased by only 5 points, but the profit grew by more than 21%, far higher than the 9 percentage points of the whole country.

The reason behind it is the technological pformation of Jiangsu's clothing industry and the enhancement of its value added by brand.

The influx of Korean designers is just a demand for Jiangsu enterprises to increase the added value of products.