New Yintai New Boutique Small Supermarket "West Election" In The Future To Do Retail New Value Comes From Both Ends.

INtime

Its Bonded Commodity direct operation center "Choice West election".

In the 1000 square meters of business area, created more than ten million monthly sales, even in the supermarket to queue up.

Once waking up, those teams that can see the consumers quickly turn from "traders" to "businessmen".

Consumers expect supermarkets to be as good as playgrounds, not only good quality, but also high cost performance. They are fun, fresh and enjoyable in shopping.

In the future, the new value comes from the two ends.

One is the influence of brand and media, the other is the source of supply chain resources.

Last week, I was invited to take part in the "new Internet commerce summit" of the world network operators, and put aside those annual business lectures, which were almost the same every year. The most prominent feeling of this meeting is that the business is scared and scared, just like a stagnant traditional retail enterprise and traditional retail brand.

The development of retail market in any country will go through two key periods: efficiency promotion period and brand service innovation period.

In the period of efficiency improvement, leading enterprises have gained low dividends in past channels.

For example, under the Chinese line in the past

The lifting rate of the tag is 6-12 times, and the clothing price of the market tag is 800 yuan, and the factory price may only be 60-80 yuan.

Such a strange increase in price is obviously not normal. Taobao subverted the channel structure to raise the average price increase to 1.5-3, directly stimulating consumption and grabbing the offline market.

The key word of this period is "good quality and low price".

In the past 10 years, Taobao has used channel dividends to become a giant.

In essence, it rob markets and customers from old, inefficient retail outlets.

The only constant change in the world is change.

In the period of brand service innovation:

People's basic needs are met.

Consumers are more inclined to choose high value added brand and bring more experience.

In short, consumers need: 1., make their lives enjoyable and quality goods; 2. make yourself proud of the brand; 3. make yourself feel satisfied with the comprehensive service experience.

At this time, the price sensitivity of consumers is reduced, and the premium of spirit and experience becomes the intrinsic value of goods.

In understanding and ingratiate oneself with users, the offline business has a unique advantage, because they can communicate face-to-face with consumers, and have the ability to attract customers through the five senses of "eyes, ears, nose, tongue and body".

Traditional retail is the three elements of "people, goods and markets", while the supplier of electronic business only has "goods".

This is like some young men who can meet girls every day, while others can only chat with girls. The overall success rate of the former is much higher than that of the latter.

Once waking up, those teams that can see the consumers quickly turn from "traders" to "businessmen".

"Traders" passively wait for guests to accept and wait for customers to come to the door, while "doing business" takes the initiative and makes "customer loyalty" and "premium".

Daniel Chan (silver commercial director CEO) and Matthew Price (P & G Greater China CEO Ma Ruisi) speech is the highlight of this event, the joy you CEO Hu Chao share, you can see the trend and clues.

New Yintai new small supermarket "West election" (Yintai Bonded Commodity direct operation center "Choice West election"), in the 1000 square meters of business area, created more than ten million monthly sales, into the supermarket actually even queue up.

The reason why Lao Jian conjectures that "Xi election" can be successful is that, for young consumers, shopping experience is increasingly becoming an important part of shopping value, and may even exceed the product itself.

Consumers expect supermarkets to be as good as playgrounds, not only good quality, but also high cost performance. They are fun, fresh and enjoyable in shopping.

Shopping has become a casual social activity, and experience and experience are the most important reasons for consumers to choose a shopping place.

Young consumers are increasingly looking forward to making every minute of life more satisfying.

Yue you has revealed a trend that vertical retailers are turning to supply chain integration in order to survive.

If the price difference is not enough, can you play your own brand, brand direct sales and direct supply? Obviously, you can and must do so. This is a strategic path that has been proved feasible by Costco and Whole Foods Market (all famous supermarket chains in the United States).

Not only has it increased profits, but also because of "no one in this family" has indirectly promoted customer loyalty.