"Internet +": How To Strengthen The Garment Industry To Achieve Cluster Development?

YISHION, trend,

Bora,

Saidel, mango, HM and a series of famous brand clothing at home and abroad have been produced in Hao Kou Town. The name of "clothing town" is well known for Hao Kou.

In recent years, Hao Kou Town adheres to the development orientation of "one industry is strong, multiple industries simultaneously, industry promotes town, and strong villages enrich the people".

The introduction of capital and project construction as a powerful engine for promoting economic development,

This pillar industry of clothing is the main line, making full use of the sufficient conditions of the local garment industry practitioners, vigorously developing the garment industry, building a good platform for the intensive development of the garment enterprise clusters, and the clothing industry is becoming the main pillar of the industrial economy in the town of Hao Kou.

Industrial clusters have begun to take shape.

There are 4 well-known clothing enterprises in Ho Chi Town, 28 small and family workshops, 12 million annual production capacity, more than 3000 employees, more than 4000 advanced production equipment, 450 million yuan production value, and a profit tax of more than 4500 million yuan.

The rise of the garment industry has not only promoted the economic volume of Hao Kou Town, but also stimulated the town's employment and increased taxes, which has led to the rapid development of the three industries, such as commerce, tourism, packaging and pportation.

In the spacious and bright workshop of the Yi Jia down garment company in Ho Kou Town Road, it is tailored, sewn, installed and sleeved.

The workers are working nervously.

Xia Qijun, chairman of the company, said: "this year, we added 4 production lines and increased more than 100 jobs.

At present, the company has 2000 sets of production equipment and 22 production lines, which can realize 2 million annual production of down garments and 1 million 500 thousand other kinds of clothing such as YISHION, fashion, Shenma and Bora.

This year, Hubei Amy Garments Co., Ltd., which keeps pace with Lu Yi down garments Co., Ltd. has again carried out technical renovation and expansion regulations this year, and has invested more than 4000 million in the construction and pformation of accommodation and courtyard environment in factories, workshops, and workers.

The company has 800 sets of state-of-the-art advanced production equipment at home and abroad, with 18 production lines, and 100 sets of garments such as JEANSWEST, HM, mango and mango.

This year, the clothing companies such as evergreen pine clothing, abundant textiles and garments, which are also located in Ho Kou, are also very gratifying this year. The production lines are basically loading at full capacity.

Xu Guoliang, Secretary of the Party committee of Hao Kou Town, said: "the clothing industry is a labor-intensive industry with less investment and quick results.

As a clothing town in Qianjiang, Hao Kou has the brand of "Qianjiang tailor", the permanent resident population reaches 70 thousand people, and convenient pportation provides a good foundation for human resources and technology resources gathering.

Through the efforts of these years, at present, there are not only some garment enterprises with a certain scale, such as Lu Yi, Amy, sumptuous, etc., but also a number of manufacturers of raw and auxiliary materials such as Yu Hua and Si Kang, which initially show the agglomeration effect of industrial clusters.

Challenge and opportunity coexist

In recent years, the rapid rise of garment industry across the country has brought unprecedented pressure to the development of garment industry.

To this end, how can we make the garment industry bigger and stronger, and promote the large-scale construction of garment industry to achieve cluster development?

Zheng Chengying, general manager of Amy Clothing Co., Ltd., in analyzing the current situation of the development of the clothing industry, said that in the fierce market competition, products need brands, businesses need brands, and regions need brands.

But at present, Hao Kou clothing enterprises basically rely on orders to survive and play a role of pure production and processing in the entire garment industry. For many years, the development has not formed their own brand, which is being controlled by people everywhere in the industry market, which is not conducive to the rapid development of enterprises. Secondly, with the rapid rise of human cost in recent years, the advantages of enterprises in external competition are becoming smaller and smaller.

At the same time, the main body of Ho Kou garment industry is still small and medium-sized enterprises and family workshops. Affected by factors such as scale and capital, the ability of independent innovation of individual enterprises is weak, and the technology can not be innovating.

Zheng Chengying said that challenges and opportunities are coexisting. Only by giving full play to the human resources, resources, location advantages and industrial advantages of the region, can we seize the opportunity, integrate industrial resources, and pform the loose and workshops to the fine scientific management so as to promote the rapid development of the garment industry.

Xu Guoliang said that in the next few years, the town hall Committee and the government will take the development of the garment industry as the top priority of the work, and actively implement various supportive policies to help garment enterprises to resolve difficulties in a timely manner.

At the same time, we should speed up the development of leading clothing enterprises, enhance the risk tolerance ability of garment enterprises, and rely on small scale to expand the group, rely on groups to support the market, and rely on the market to drive the whole industry.

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The three major strategies of industrial scale

Market competition is actually a contest of strength.

In recent years, the garment enterprises such as Amy, Lu Yi Jia, Changqing song, Feng Sheng and other garment enterprises have been developing and expanding, which has played a certain role in the development of the garment industry. However, the strength and scale of these enterprises are far less than those of Wuhan's Glacier group, Taihe Group, Huangshi Mayer group, Kang Sai group, and Ezhou's multi group.

Xu Guoliang said, first of all, we should build leading clothing enterprises to enhance the anti risk ability of clothing enterprises.

In view of the main production and processing of Hao Kou garment enterprises, the development of their industries can first be professional and cross industry. First, based on garment production and processing, with the development of enterprises, the field of production and operation is constantly expanding, and the production of raw materials and accessories for clothing products is gradually extended to the third industry and other industries.

Clothing, knitting in one of the large enterprise groups as the development leader, in the industry chain to form a leading and all kinds of enterprises supporting collaborative development pattern.

Secondly, the small general assembly, through the big cooperation between enterprises, implement small scale and large group strategy.

We should explore, guide and utilize private capital to speed up the development of the garment industry in Ho Kok. Through the construction of the garment processing park, we will load all the small garment factories to give them financial support, bigger and bigger ones and bigger ones, so that the garment industry can go on a healthy, healthy and sustainable development track.

At the same time, we should strengthen the business construction of clothing business and innovate the supporting system for the development of the industry.

Set up the concept of "brand economy and fashion industry", and promote the integration of garment industry with fashion technology, fashion culture, fashion show and fashion media industry, vigorously develop new towns and industries around fashion and clothing, thereby enhancing the scale, socialization and urbanization of the garment industry; establish a number of Public Technology detection platforms, provide technical inspection services for small and medium-sized garment enterprises, develop vocational education, train more high-quality skilled workers, establish information platform for garment industry, realize information sharing, and enhance the ability of enterprises to respond quickly to the market.