It Is Not Difficult For Clothing Stores To Make Long-Term Profits.
You need to know 50 details that lead to a decline in store performance.
1. is the sign attractive?
2. is the appearance of the storefront attractive?
3. is parking access convenient?
4. is physical access convenient and psychological comfort?
5. is the store clean and tidy?
6., what is the essential configuration for customers?
7. is there any eye catching introduction to the activities?
8. is the introduction of the shop clear and clear?
9. is it clear that the key commodities should be promoted?
10. can the main channel route lead the consumers to the innermost part? Can the route turn consumers off the store automatically? The overall line layout, whether the consumers have a good whirlpool space and can freely reach their destination? Is the narrowest route easy to find, how comfortable is the width (60 centimeters)? Is the rest area humanized?
11. can the product charisma of the key nodes of the route attract consumers to stop and continue?
12. how about the comfort and comfort of the auxiliary line?
13. is the location of the service desk located in the first link? Is the location of the cashier convenient? Can the quality and quantity of the reception desk and the cash register meet the needs of consumers? Is the layout of the ATM and card machine convenient? Can the quality and quantity meet the needs of consumers?
14. how about product quality and display fullness?
15. what is the layout of the main products, secondary products and other commodities?
16. is the utilization of high passenger flow area adequate?
17. is the consumer easy to gather and make full use of it?
18., how to stimulate the fun of selection?
19. how can we improve efficiency by receiving consumers?
20. how can a promotional material customer be willing to carry?
21. how to attract consumers through lighting and spotlight?
22. how to attract consumers to go up stairs?
23. is the function of the service desk comprehensive and efficient?
24. do you understand the value of toilet?
25. is there any joy and freshness in consumer promotion activities? Is it possible for each commodity area to see whether the main product consumer can see at the very first time whether it can create the product everywhere, the best choice in the heart, and the purchase and use process of value for money?
Twenty-six
Product display
Is it clean, clean, beautiful and vivid?
Is theme display attractive and stimulating purchase needs and desires?
27. can store products give customers a sense of practicality, practicality and practicality?
28. can you catch the eyes of consumers? (height *0.9)? Are the products pushed in the core area beneficial to the sustainability of the store development?
29. how can products make consumers feel reluctant to touch and get consumers?
Whether the 30. display meets consumer demand, price demand? The corner area, whether there are lights, pop, smell and other ways to attract consumers' attention, understanding, purchasing power? Is the category of each display area convenient for consumer comparison and selection, the function and value of goods to meet the overall consumer needs?
31. what is the customer's purchase budget?
32. products can be displayed on a hierarchical basis. Can consumers choose quality products?
33. how to sell special products?
Thirty-four
commodity value
How to display?
35. how can best sellers sell better?
36. how to display and promote the unsalable products?
37. what are the key points of new product promotion?
38. how to display seasonal products?
39. how can the benefits of columns, cash registers, service stations and other locations be improved?
40. how can Logo and POP be efficiently applied?
41. how to make use of
customer
Dissatisfaction to business opportunities?
42. determine sales objectives?
43. how much does the shop earn per cubic metre per cubic metre?
44. is the promotion plan in place? Is there any timeliness in the promotion area? Is there a long-term nature?
45. is the relationship between inventory and turnover handled well?
46. how to manage store consumables?
47. is the storefront partitioned reasonable? How about the density of logo and the comfort of pop? Can all kinds of characteristics of storefront leave good memories for consumers?
48. how to clear up and deal with backlogs?
49. how to sell short commodities?
50. has the daily system check been done?
As a clothing store manager, the 50 details you need to know are very important.
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