MOFCOM Actively Promotes Pformation Of Retail Industry

In just a few decades, the department store industry has changed from prosperity to decline, and once the big brother department store industry entered the "post department store era".

In view of the depressed situation in department stores, the Ministry of commerce is also preparing to intensify efforts in three aspects to promote pformation and innovation of physical retail enterprises.

Since the beginning of this year, the noise of department stores has been heard one after another.

This round began in 2012, closing the tide of physical department stores, and even more threatening this year.

In the first half of this year, China's main retail enterprises (including department stores and supermarkets) closed a total of 120 in the country, among which,

The closure of 25 stores has exceeded the number of 23 stores closed last year.

One is to push forward.

The pformation will support the joint procurement of brand goods, guide retail enterprises to increase the proportion of proprietary business, develop their own brands, and change from the "two landlords" joint mode to the joint, self run and private brand mixed development mode.

Two is to promote online and offline integration, guiding tradition.

Take the initiative to embrace the Internet, give full play to the advantages of physical outlets and logistics, and develop integrated development models such as ordering stores, ordering online stores, sending offline experiences, ordering online, and online payment.

The three is to guide multi format collaborative development.

We should guide department stores and shopping centers to improve their layout, enrich their service functions such as catering, education, leisure and entertainment, and meet the needs of consumers at different levels.