Ali Focuses On Sports Industry Expansion Further

Alibaba has been actively expanding its sports culture industry, which has been hand in hand with Bayern and Real Madrid. The establishment of Ali sports group is the most important step in the sports industry. And the cooperation with Pac-12 has provided a template for Alibaba to intervene in the sports industry. By sharing the 367 million active buyers of the Alibaba retail platform, integrating the powerful e-commerce, media, marketing, video, family entertainment, intelligent equipment, cloud computing, big data and financial platform, and so on, Alibaba aims to create a new sports industry ecosystem running through the operation, copyright, media, business development and ticketing.

Ali sports group was founded. Two days later, in September 10th, Cai Chongxin, vice chairman of the board of directors of Alibaba group, and Pac-12 chairman Larry Scott jointly announced in Hangzhou that the two sides have reached exclusive strategic cooperation for two years, covering live events, ticketing and related derivatives.

After the establishment of Ali sports group, the announcement of this strategic cooperation was seen as the opening of the sports globalization of Ali.

Pac-12, the union of twelve schools in the Pacific, is a division of the American University Sports League (NCAA).

This one

The landmark event is that in November 14th of this year, the NCAA regular season and Pac-12 China match will be held at Mercedes Benz cultural center in Shanghai. The Alibaba is the exclusive champion of the tournament. This is the first regular tournament in the US basketball league in China.

Unlike NBA's highly professionalism and commercialization, NCAA relies entirely on the American university system. Players must be registered students of the school, including basketball, rugby, volleyball and football.

Although many sports students aim to enter the NBA professional league after one or two years of NCAA hardening, they still need good results when they enter university and school, so that they can continue their career.

For example, Westbrook, now one of the NBA superstars, had a very high SAT score before entering the UCLA school in Losangeles, California, where both academic achievements and sports achievements were excellent, including Duke University, University of Kentucky, Wake Forest University, and University of Wisconsin.

Every year, the NCAA basketball tournament enters the playoffs in March, and whether it can enter the "Sweet 16 strong" is very important for the college students who are preparing to take part in NBA in the past second years.

Americans became "crazy March". During this period, American audiences were fascinated by the race process. Even NBA was dwarfed. Celebrities including President Obama participated in betting.

A $1 billion bonus was awarded to all 128 teams to win the award. However, up to now, the $1 billion has not yet been able to find a new owner.

Pac-12, founded 10 thousand years ago, is one of the most powerful zoning in the six major NCAA divisions. It is located in the west coast of the Pacific Ocean. It is composed of 12 top universities in the United States, including four world famous schools such as Standford, UCLA and UCB (University of California at Berkeley).

The two teams who came to China in November were the husky team of University of Washington and the long horns of University of Texas. Both of them were traditional basketball teams. They had won the League Championship and entered the NCAA final two.

Among them, University of Texas's long horned bulls entered the NCAA tournament 23 times in the past 26 seasons.

In today's NBA alliance, there are 58 players from Pac-12.

Alibaba has reached a strategic cooperation with Pac-12. Indeed, according to Cai Chongxin, who presided over the ceremony, the real goal is to draw on the model of American university sports, and the spirit embodied by University amateur players is very inspiring.

During his college days in the United States, Cai Chongxin himself participated in a university sports team. He said: "I know that as an athlete, not only is it playing when you are young, it is something you learned in this process. When you grow up, you will be able to learn from your work, your career and your family."

This view has also been recognized by Yang Guoli, Secretary General of the Chinese University Sports Association. After 17 years in charge of Chinese university sports, Yang Guoli admitted that China

The current physical condition is far from optimistic.

The Alibaba and the Chinese side value the sports concept of American universities represented by Pac-12, while the United States regards the numerous business opportunities that Alibaba can provide. From September 10th onwards, the tickets for the first match of the Pac-12 League regular games will be officially sold on Taobao's ticketing. On the day of the competition, Ali number entertainment will be broadcast live together with Youku through Tmall magic boxes, while it will be broadcast in the domestic SMG and broadcast overseas through the ESPN channel. Then, by the end of 2015 or early next year, Pac-12 will be in Tmall international, and online sales of the T-shirts, headphones, hats and other surrounding items authorized by the Pac-12 alliance.