Suning And Wanda: Strong Alliance And Complementary Cooperation

Almost at the time of last year, Wanda, Tencent and Baidu jointly established Wanda electricity supplier with a registered capital of 5 billion yuan, of which Wanda Group holds 70% stake, Baidu and Tencent share 15% stake, and the ambitious plan to invest 5 in 5 years, creating the world's largest O2O electricity supplier company.

But until the end of July this year, "Teng million" was able to suppress the first product "Fei fan net", but also eggs.

If we want to increase the cooperation between Suning and Wanda to the electricity supplier and O2O level, it is really a high expectation.

The so-called "strong alliance" is only the two sides borrow each other, "show muscles".

It is expected that 135 Wanda Plaza will be opened in 2015, with a total volume of 2 billion passengers. It will provide abundant property resources and huge traffic for suning.com cloud store.

For Wanda commerce, the presence of brands such as suning.com cloud store has increased the commodity category of Wanda Plaza, enriched the experience consumption of Wanda Plaza, and helped Wanda Plaza continuously improve passenger flow.

Only in the past six months

Stores in the mainland, flagship stores,

Community stores and other "regular stores" are rapidly shrinking.

Meanwhile, non 3C, household appliances stores such as red children's shop and supermarket store are gradually increasing.

In fact, it reflects the structural adjustment of Suning store for the whole category expansion.

The comprehensive category of stores, Suning called it "cloud store", is also mentioned in its mid 2015 earnings report.

An important part.

It is reported that in April 28th this year, the first suning.com cloud store opened in Shanghai.

Suning cloud store has maternal and infant living hall, supermarket entity store and Internet service experience area.

Focusing on the experience of playing, the living room layout of the living area, the kitchen and other real life, the mother child supermarket's children's playground, the experience area (similar to the "Jingdong intelligent milk tea house") for customers to taste new smart appliances, smart wear, game competition and so on.

It looks very fashionable and avant-garde, but its functional properties are very similar to that of Shun Feng Hakka.

But we need to know that Su Ningyun shop is an important part of its offline store to cooperate with all kinds of online development. If it can not bring about pformation, a high cost experiential shop is not sustainable. Don't forget that hey customers pay 1 billion tuition fee a year.

But the same slogan was 10 years ago.

In June 2005, when Gome chairman Wong Kwong Yu had not yet been in prison, he signed an exclusive agreement with Wang Jianlin and reached a strategic cooperation. "Wanda Group's shopping center developed and built in the future is guaranteed to be fully entered in the form of main stores," Gome said.

And when Wong Kwong Yu was in deep trouble, the former "Wanda" and Gome's "exclusion" agreements were just like the past.