The Red Star Is Exploring O2O Mode.

According to the statistics of the National Bureau of statistics, the scale of Chinese children's consumption market has exceeded 400 billion yuan in the 2013-2014 years, and the proportion of children's consumption in the family has reached 33%, and the proportion of children's household consumption has gradually increased.

In this regard, Che Jianfang also bluntly said that in the future, the Red Star MC will explore new models, give full play to its resource advantages and platform advantages. For more excellent and potential home brands, it will provide more potential development space for shareholders to create excess investment returns and promote the development of "world's home power" by providing strategic investment or acquisition on the basis of providing retail shopping platform.

It is understood that since 2010, cool Manchu has received 60 million yuan investment in Dingxin capital. Almost simultaneously, Yang Tao, founder of cool manhood, began to try to build an e-commerce system, trying to dig out the field of children's animation home segmentation through the mode of "animation + capital + e-commerce + offline channels".

After several years of development, Yang Tao has said that through "

"+C2B+O2O" is based on urban children's big data. It can provide a complete solution for children's living space, and build a marketing e-business and social marketing platform.

"

Yang Tao, chairman

We did a very good job. "

Che Jianxin said that the Internet O2O has been completed, which is equivalent to a pair of wings for enterprises.

Red star is developing O2O platform and B2B2C platform.

After the launch of the red star, the company has the wings of capital, and the next thing to focus on is the wings of the Internet.

At the meeting, people from the furniture manufacturers association of Guangdong said that the red star, who chose to live in a cool place, was not only able to play a greater synergy of resources and long-term benefits through the way of industrial investment.

With the continuous improvement of brand concentration in the home building materials industry, enterprises with competitive advantages will enjoy a higher market share. The strategic cooperation between these enterprises and other sub sectors will drive the industry to become stronger.

"In recent years, including the red star, the company and so on, all enterprises are actively expanding the chain network to achieve scale growth. The leading enterprises can get faster development and achieve leapfrog growth by means of mergers and acquisitions with the advantage of brand influence, supplier resources and management team."

Industry pointed out.