Jingdong'S New Strategy: Open Warehousing And Logistics Support For Alliance Home Brands

In August 27th, Jingdong announced a strategic alliance with 17 home furnishing brands, including NVC, Nippon, Dongpeng and St.

According to Jingdong mall

Zhou Xinyuan, general manager of home furnishings Department of the Ministry of Commerce, said that the Jingdong will fully open the warehousing and logistics system for the brand alliance merchants, promote the large parts warehousing, furniture 211 limited time distribution, and provide fast and efficient delivery services for consumers.

At the same time, the Internet decoration business of the Jingdong platform will reach a deep combination with the brand alliance merchants. At the same time, it will give priority to the products of the alliance merchants while providing the customers with the main material of the low price.

Home furnishing is one of the categories that Jingdong has focused on in recent years. Jingdong has introduced several internationally renowned home brands, including Ashely, Switzerland, Li Kang, FISSLER, India, TOTO, Harbor House and so on.

At the same time, the Jingdong officially opened the "golden autumn home decoration Festival" in September 1st.

This home decoration section Jingdong home furnishing will revolve around the three themes of "customized O2O", "Internet home decoration" and "home improvement service upgrade". There are not only multiple concessions for spike, full reduction, purchase and gift, but also a variety of smart home and home furnishing products.

Take this opportunity, brand alliance merchants will also gradually access Jingdong home decoration O2O business.

Zhou Xinyuan said that at present, Jingdong has joined the 12 major brands, launched a home made custom product, and used shop help system to get through the flow and trading channels of online shops and offline stores, so as to achieve the introduction of offline store traffic and the interests of dealers, so as to enhance consumers' shopping experience.

Thereafter,

You can buy vouchers of customized products online, then buy the discount code to the next line, and then communicate with the shopping guide to the details of the product customization. Finally, the salesperson will use the "store help" system to generate the final order for the consumers, and the consumers will use WeChat scan code to pay.

Zhou Xinyuan said that online and offline deep integration is an important development direction in the future of home furnishing.

Following the major

After the rise of home decoration platform, the electricity giant Jingdong is also unable to bear loneliness. Recently, it announced a strategic alliance with 17 home furnishing brands such as NVC, Nippon, Dongpeng and St.

In the future, Jingdong will provide more full warehouse support and home decoration procurement support for the alliance brand, and will cooperate with partners to layout home O2O services to upgrade the Internet home furnishing experience.