Wearing ADI Shoes Under Armour Was Run.

The target is Under Armour, a sports brand that takes Adidas's position in the US market.

"Shoes can't be done on this kind of thing, because if you skate in the game or twist your feet, it will be too expensive. Compared to clothes, Gym shoes And racket is still too important. "

and Under Armour It is a sports brand started with clothing and started late in the research and development of footwear products.

But in addition to the gloating of friends on social networking sites, some foreign media say this is because Under Armour poses a threat to Adidas. According to Adidas's two quarter earnings report, net profit increased by only 1.4%, and decided to sell its poorly managed golf business. In contrast, Under Armour rose 28.5% in the second quarter, and its market value exceeded 200 billion dollars.

At the beginning of this year, Adidas Andy Murray, the two Grand Slam Tennis Olympic gold medalist, concluded the ten year contract and signed a four-year sponsorship contract with Under Armour. But it should be Under Armour's Andy Murray from head to toe, but she returned to her old shoes Adidas Barricade 8 in the hard tennis match of the US Open, which made Adidas find a breakthrough point to poison her tongue.

In the previous lawn races and clay races, Andy Murray wore Under Armour, which was also worked overtime. The hard ground race has higher requirements for shoes, while the conventional research and development time takes 18 months, even if overtime is not enough.