Jiangsu Textile And Garment Industry Is Sitting On "Trillion Level".

Focus on the seventeenth Jiangsu International Fashion Festival

Textile and garment industry is a dominant industry in Jiangsu. It has strong influence both in body size and brand awareness in the whole country.

From September 11th to 13, the seventeenth Jiangsu International Fashion Festival will be held at the Nanjing International Expo Center, focusing on the theme of "innovation driven, endogenous motivation and green development", highlighting its own brand, fashion creativity, international level and professional orientation.

The seventeenth year of the Jiangsu international garment Festival, which has developed with the industry and has grown with enterprises, has become a national

Brand exhibition.

To adapt to the new normal economic situation, what are the new highlights of Jiangsu's textile and garment industry? What are the new layout of this year's clothing festival?

Contribution is not reduced, trillions of industries are developing steadily.

Statistics show that last year, the textile industry in Jiangsu achieved 13766 billion yuan in main business revenue. In the first half of this year, the main business revenue was 689 billion 600 million yuan, and the total profit was 34 billion 900 million yuan.

The two lead shows that Jiangsu's textile industrial restructuring, pformation and upgrading have achieved initial success.

This year marks the end of 12th Five-Year. Over the past 5 years, the textile industry has undergone various tests. Following a clear adjustment path, the industrial structure has shifted from incremental expansion to "high, light, superior and strong green". The development mode has shifted from attention to scale and speed to quality and efficiency, and development power has been driven from factor driven to innovation driven.

"Generally speaking, the textile and garment industry in Jiangsu has shown that the profit increase is greater than that of the main business revenue, and the increase in the main business revenue is greater than the increase in output. The quality and efficiency increase is very obvious."

Xie Ming, President of the Provincial Textile Industry Association, said that for example, in the clothing category products, Jiangsu's down garments, suits and suits, shirts and so on occupy the first place in the country.

Compared with 2010, Jiangsu's clothing output, main business income, total profit and garment export earning increased by 9.67%, 54.71%, 102.61% and 33.25% respectively in 2014.

Hengli Group is the leading geese in the textile and garment industry of our province. The annual revenue of 163 billion 500 million yuan is ranked ninety-sixth in the latest list of the top 500 Chinese enterprises, up 9 from the previous year, ranking the first in the national chemical fiber manufacturing industry.

Hengli not only has a large scale, has the largest PTA production plant, the largest functional fiber production base, the largest weaving enterprise, but also focuses on technology research and development, and has set up an international R & D center in Germany, France, Italy and Japan. It has achieved the same scale growth and connotation enhancement. The main business revenue of the group is expected to exceed 180 billion yuan this year.

The Datang Textile Group, headquartered in Zhangjiagang, pays attention to its own brand building, forming "Datang Princess" home textile brand, "Dage Siman" and "Boeing card blue" clothing brand, and "Datang people" three brand. "Datang Princess" has been named Jiangsu famous brand product and Jiangsu famous brand.

Tang Ligang, chairman of the board, introduced the pformation of enterprises around 4 levels: one is the virtual operation mode, the other is to build "no production enterprises"; the other is to build a dumbbell style business mode; the three is to adhere to the concept of "cultural licensing"; and the four is to take the road of differentiation in the homogenization of competition.

The new brand "auspicious Datang" and "hehe Datang" are steadily advancing, and will realize the integration of home textile and silk, porcelain, sofa, curtain, furniture, and so on, and build the development pattern of big home textiles and large household.

Benchmarking promotion, initiative as an endogenous driving force

During the current clothing festival, the provincial Commission for economic and Trade Commission and the Provincial Textile Industry Association will issue 5 lists. According to the 2014 development performance, the outstanding export enterprises, tens of billions of famous towns, excellent brand enterprises, outstanding young entrepreneurs and two integration benchmarking enterprises of the province's textile and garment industry will be selected.

The textile and garment industry in Jiangsu has a high degree of extroversion. In the face of cyclical changes in the international market, enterprises adjust their strategies in a timely manner to grasp the initiative of the market, and shift from "big to big" to "superior and superior", and export ranks the top three in the country.

Waida clothing, sunshine group, morning breeze group, red bean group, cloud bat dress, Sheng Hong group, black peony, Xinyuan cocoon and silk and other enterprises improve the export proportion of their own brands, effectively integrate overseas market resources and design innovation resources, and improve the quality of development.

It is good to be glad that the companies such as bostin also rely on brand operation to set up overseas headquarters and greatly enhance the influence of Chinese brands on the international market.

The development of cluster forms the cooperation of industrial chain, and business mode innovation enables enterprises to cooperate together.

After more than 10 years of development, Jiangsu has 77 textile and garment industrial clusters, and a large number of excellent towns with outstanding development momentum and outstanding achievements have emerged, forming a close cooperation and supporting business ecosystem and cultivating a number of specialized specialized markets.

From the "production centered" to the "service centric", Hai Lan's home industry has been actively interacting with a number of small and medium-sized enterprises, driving the development of regional industrial chains and optimizing the allocation of market resources.

In Northern Jiangsu, Shuyang, relying on its own advantages to undertake industrial pfer, has formed an industrial cluster area mainly covered with yarn and intelligent knitting production, with 118 Enterprises above designated size. Last year, the textile industry achieved sales revenue of about 13000000000 yuan, up 27.8% from 1-8 in the same month this year.

Industry is rising to the middle and high end, and brand awareness is an important symbol.

In recent years, relying on the industrial chain to enhance the value chain, Jiangsu has nurtured a number of independent brands, and has built the apparel festival as a platform for developing brands, cultivating brands and displaying brands.

Headquartered in Changshu, aldun men's clothing has developed rapidly, leveraging its own business model innovation, and is also inseparable from the efforts of the fashion festival.

Sunshine Group, Yalu holdings, Bosideng, Fasfi, Meng Lan group, AB group, tiger leopard group, Yihe stock and other enterprises have become the industry's "first enterprise" in their respective subdivision areas.

Today, Jiangsu men's wear continues to maintain a leading position throughout the country, and new advantages such as women's wear, children's wear and professional wear have been gradually established.

In addition to the traditional terminal products, the upstream design service area also has its own brand, such as Nantong golden sun textile technology, which can sell only 1 billion yuan a year.

The development of enterprises is inseparable from the initiative of entrepreneurs, especially the rapid growth of a number of outstanding young entrepreneurs. They should not only attach importance to inheriting traditions but also be good at innovation and development.

For example, Gao Xiaodong, vice president of Bosideng, is committed to building.

Leading group to pform into "four seasons" and become a new leader of Chinese men's wear brand.

During the costume festival, Boston will show new products in autumn and winter. It combines the latest achievements of the British version division team, and the consumer groups lock in elite groups aged 30 to 40.

Exhibition leading industry development agglomeration platform effect

Costume festival builds platform for industrial development, and industry attracts people's popularity.

Xie Ming introduced that the clothing festival will be made up of three main parts: clothing, home textiles, fabric exhibition, Jiangsu fashion creative week and series activities. The opening ceremony will be jointly built with Haian county.

The Expo is the highlight of the clothing festival. It will set up 1200 booths in the 2 exhibition centers of the Expo Center, and more than 400 new brands and more than 1000 new fabric varieties in and outside the province. Apart from the regular men's wear, women's wear, children's clothing, home textiles, fabrics and other exhibition areas, regional brands such as Changshu, Wujiang, Zhangjiagang and Yancheng, Suqian and other industrial pfer areas will also be set up. At the same time, Changshu's clothing city and Tianhong clothing city will be invited to participate in the exhibition.

It is worth mentioning that around the implementation of the "made in China 2025" strategy, the apparel Festival has set up a new exhibition area for the integration of textile and garment two, and a number of intelligent manufacturing equipment and products will be presented.

The scale of foreign exhibitors has made new breakthroughs this year. Enterprises in Zhejiang, Guangdong, Henan, Xinjiang and Henan will participate in the exhibition.

The fashion creative week is entitled "Dongfeng Yueda KIA". It continues to host the brand press conference and the designer's special fashion show, the "new Shen Cup", the top ten fashion designers in the province, and the "Tang Tang Cup" clothing school uniform in the province.

As well as the release of fashion show, designer salon, clothing and fabrics, the fashion festival was first introduced.

A series of activities will be guided by authoritative, professional and forward-looking industries. In addition to preserving the textile materials price that has already formed brand effect, the index of silk textile, home textile, men's wear, international buyers' Procurement Association, industrial chain meeting and excellent dealer exchange meeting, this year also added the annual ceremony of Jiangsu textile and clothing and the smart textile forum, focusing on topics such as intelligent equipment manufacturing, "Internet + textile and clothing".

In the critical period of shifting economic growth, dynamic pformation and structural optimization, the textile and garment industry plays an important role in steady growth, structural adjustment and consumption promotion.

Jiangsu international clothing festival is not only a window to highlight the development of the industry, but also a carrier to promote industrial pformation, and is releasing greater platform benefits.

This will be a higher level exhibition to promote the textile and garment industry in Jiangsu to a new level.