New Balance Marches Into Women'S Sports And Leisure Market

New Balance plans to enter the competitive sports and leisure market. In the female sports and leisure market, New Balance challenges Lululemon.

According to reports, in recent years, New Balance has increased rapidly, and its growth rate even surpassed Nike (Nike).

In the sports and leisure market, Lulu lemon (Lululemon) is at the top of the list, but now,

Also began investing heavily in women's sports and leisure markets.

According to a press conference recently held by New Balance, the brand is creating a new production line and is planning to enter a competitive competition.

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New Balance is planning to mail product catalogues to more than about one million American women.

In September 8th, this campaign aimed at female customers and millions of dollars will be launched.

This 72 page product catalog encourages consumers to download the mobile app "Blipp" and experience the real shopping experience.

New Balance also narrated the depth and breadth of the production line in this catalog.

The target audience of this directory is called "New" by Norma Delaney, global marketing director of the Balance women's department.

"It's a 24-34 year old woman.

She believes that these women are "most likely to be college athletes, and most likely to be very active in sports, social and professional".

It's not just New Balance that looks at women's sports business.

Under Armour also once became a strong competitor with the advertisement of women's solo dancer Misty Copeland.

Vitoria's Victoria's Secret's sports department also made a lot of money.

Even Dick Dick's Sporting Goods wanted to play with Lulu lemons in this field.

Norma Delaney at the press conference said: "New Balance women represent" we put sports women in our work center "concept - we 100% inspire her, 100% serve her.

Earlier this year, New Balance has launched a new brand platform, bold and fearless, Always in Beta, showing customers that New Balance is not only brave enough to accept new technology, but also the best choice for senior sports people.

The conference showed that New Balance did not stop moving forward.

Earlier this year, it was reported that New Balance grew rapidly in recent years, and its growth rate even exceeded that of Nike (Nike).

In the past five years, the annual average revenue of New Balance has increased by 15%, while Nike's annual average revenue has increased by 10%.